Will There be Another Ice Bucket Challenge? Six Things to Watch For
Hubspot
JULY 14, 2015
It was in July last year that the Ice Bucket Challenge (IBC) took off after Peter Frates, a Massachusetts man who was was diagnosed with ALS in 2012, posted his challenge video. Technology, mobile, and social networks are making it easier for individuals to launch fundraisers on their own. It came from someone with ALS.
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