Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

Minimum Viable Product 96

Minimum Viable Product Strategic planning Territory E-commerce 96

The Advantexe Advisor

JUNE 21, 2022

Oh, that’s easy and something I am going to take back to the job tomorrow; the company that launches first has the most strategic advantage, and gosh darn it, we should have had that minimum viable product (MVP) before our competitors.”. The Basic Concept: The Minimum Viable Product.

Minimum Viable Product 98

Minimum Viable Product Strategize Launch Product 98

ConversionXL

APRIL 28, 2021

We launched our second campaign a week later, and the story got worse. Unlike a traditional minimum viable product (MVP), painted doors are mock features that allow us to see if users engage with them before we invest to build it. The open rate and click through rate dropped by more than half.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

Salesforce

APRIL 7, 2022

While it’s tempting to go full steam ahead to capture your global potential, it’s important to be strategic. In my experience, it’s most effective to first target a small number of strategic, high-potential growth countries. Activate and launch. There are many considerations (and pitfalls!) to keep in mind.

Minimum Viable Product 90

Minimum Viable Product Territory Launch Strategize 90

ConversionXL

JANUARY 14, 2020

In mid-2019, they launched a new feature called “spaces,” which allows users to create content around topics instead of questions. New product features are built with a variety of methods: Gut feeling (e.g., speaking to customers); Customer requests; Strategically, to attack a market. In other words, new features! Start small.

Minimum Viable Product 159

Minimum Viable Product Objectives and Key Results Launch Networking 159

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. And for those who are ready to commit, CTA buttons are strategically placed down the page. On its official launch in 2014, it had 15,000 daily users.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

APRIL 18, 2023

Strategic advantage Visibility in organic search is not quick or easy – which is a good and a bad thing. This can provide a strategic advantage over the competition if they rely on paid search. Want to test a new product? Stop spending and traffic dries up Strategically easy to copy. Agile Speed provides agility.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101