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Every day your launch is delayed means missed revenue, so it’s critical to keep things on track with your build or implementation. Take a minimumviableproduct (MVP) ecommerce approach. Then, after the initial build, they work to improve, customize, and launch new features in phases. What is an MVP in ecommerce?
Justin Rondeau of Digital Marketer doesn’t see it as an issue… Justin Rondeau , Digital Marketer: “Optimizers, for the most part, aren’t trained designers – for this reason I am VERY ok with them using site design templates for initial launches. Launch, get data, iterate, then improve.
But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. These can include UX issues or concerns that aren’t addressed in copy.” [via Slack started with a minimumviableproduct.
By combining the above elements with successful strategies for user experience (UX), design, and merchandising, you can create stellar, memorable shopping experiences that keep customers coming back. Whether you sell products directly to customers or sell services to other businesses, there’s an ecommerce model for you.
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