Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting.

Non-Profits 113

Non-Profits Real Estate Launch Campaign 113

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico.

Retail 98

Retail Networking Strategic partnership Campaign 98

Martech

MARCH 6, 2025

Demandbase (see below) just launched Agentbase. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. launched AI services for workflow automation and digital marketing. Totaligent launched a beta website showcasing its AI-powered marketing platform.

Launch 97

Launch Retail Campaign Engineering 97

Martech

JANUARY 7, 2022

At CES, NBCUniversal announced the launch of NBCUnified, a first-party identity platform that pulls together consumer data from across the company’s wide-ranging touchpoints, including premium video content, e-commerce, sports, subscriptions and theme parks. Read next: Best Buy announces in-house ad network.

Launch 111

Launch E-commerce Retail Entertainment 111

Martech

SEPTEMBER 21, 2022

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. These new channels are available through Kroger’s self-serve Private Marketplace, which was launched in 2021. Dig deeper: Why we care about retail media networks. Retail data.

Retail 98

Retail Networking Campaign Launch 98

Martech

OCTOBER 13, 2022

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. This marks the next step for Lowe’s network, which launched a year ago. Dig Deeper: Why we care about retail media networks. Retail media networks aren’t just happening at retailers.

Retail 98

Retail Networking Launch Campaign 98

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech.

Retail 106

Retail Launch Campaign Contact 106

Search Engine Land

MAY 29, 2024

The digital payments giant plans to create an ad network that allows merchants and brands to target PayPal’s roughly 400 million users with personalized promotions and ads based on their transaction histories. The move follows other finance giants like JPMorgan Chase entering the retail media ad space by monetizing their customer data.

Networking 88

Networking Profit margin Launch Finance 88

Search Engine Land

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Hubspot

JANUARY 11, 2011

Today, location-based social network Foursquare launched business pages for brick-and-mortar small businesses as well as for large brands who may not have a store-front but want to engage Foursquare's userbase. For example, a retail store may offer a 10 percent discount on one item if a person checks into their location on Foursquare.

Launch 78

Launch Retail Networking Campaign 78

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Hubspot

AUGUST 19, 2010

Facebook has delivered a major blow to not Foursquare and other location-based social networks, but to Google and Yelp. The social network has announced the launch of a major new feature: Facebook Places. Facebook Places allows users to check in to offline locations similar to other location-bastion social networks.

Launch 78

Launch Networking Retail Gaming 78

Hubspot

FEBRUARY 17, 2013

It's essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets. This week's marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising.

Launch 78

Launch Retail Networking Follow-up 78

Hubspot

FEBRUARY 18, 2019

I worked in three different retail stores while growing up. My experience working at this store was a prime example of everything a retail business should be. Now that you understand what type of store falls under the definition of a retail business, you might be wondering how to actually go about starting one.

Retail 78

Retail Legal Manufacturing Government 78

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. With a clear problem, a targeted solution and measurable metrics, the integration succeeded because the use case was well-defined and the ROI was measurable from launch. This methodical approach has limitations.

Finance 101

Finance Technology Technology Drivers/motivators 101

Martech

MARCH 30, 2023

The video ad technology company Cooler Screens has been expanding their footprint in retail chains like Walgreens and Kroger, allowing CPG brands to show ads and promotions to in-person shoppers in the refrigerated aisles and, more recently, at checkout and throughout the store. In-store network. Image: Cooler Screens.

Retail 104

Retail Networking Campaign Technology 104

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. Digital media experts at Kroger and The Home Depot have spent years developing media networks keeping this key point in mind. Digital media experts at Kroger and The Home Depot have spent years developing media networks keeping this key point in mind.

Retail 111

Retail Networking Launch Customers 111

Hubspot

OCTOBER 22, 2012

Just about every major social network allows marketers to share visual content in some capacity, but that doesn't necessarily mean that particular network is the best medium for visual promotion. Until now, it's seemed like Pinterest really takes the cake in terms of the best social network for visual content promotion.

Networking 78

Networking Promote Launch Retail 78

Martech

MARCH 31, 2022

In the old days of brick-and-mortar-first, Walmart disrupted the retail space with scale and competitive pricing. Over the last year, other big box retailers like Best Buy, Lowe’s and Walgreens have also stepped up their advertising offerings. Read next: Best Buy announces in-house ad network. Omnichannel. Expanded touchpoints.

E-commerce 101

E-commerce Retail Launch Gaming 101

Hubspot

NOVEMBER 6, 2014

That''s why so many agencies have launched their own incubators and accelerators in the past few years. Redpepper , an agency with locations in Nashville and Atlanta, launched RP Lab in 2012. I’ve put together a list of products launched from within the walls of creative shops. 16 Products Launched by Ad Agencies.

Launch 78

Launch Product Retail Clients 78

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. The trick is that every retailer and customer base is different, and new opportunities arise based on the retailer’s specific strengths.

Drivers/motivators 98

Drivers/motivators Real Estate Retail Networking 98

Hubspot

MARCH 29, 2012

They started as social networks meant for people to talk to people, not companies to talk to consumers. Two more social networks brands need to figure out how to use for marketing. So if you just can't decide whether Pinterest or Google+ is really worth your time, here's a breakdown of the pros and cons of each social network.

Networking 78

Networking Click Through Rate Follow-up B2C 78

Martech

JUNE 13, 2024

Buyer beware : Four years ago the company launched The Guide, a $230 toothbrush with Amazon Alexa built-in. Night Market’s NEON is an AI-based analytics platform providing a single platform to plan, measure and optimize retail media investments. ’” They could do this until Feb.

Retail 106

Retail Technology Technology Launch 106

Martech

FEBRUARY 1, 2022

The problem is that retail grocers are at risk of getting left out in this relationship. Sean Turner, chief technology officer for digital loyalty platform Swiftly, points to a recent study specifically about Instacart users, finding that 43% would stick with Instacart if the retailer they used left the platform. Why we care.

Product 98

Product Retail Strategize Launch 98

Search Engine Land

MARCH 13, 2024

Then, in April, Meta will globally launch ads with product tags for all businesses, regardless of whether they have a Shop. This spring, Meta will launch Advantage+ Catalog ads with comprehensive reporting capabilities. Ads with product tags expansion. Collaborative ads update. Coming soon. Why we care.

Retail 115

Retail Launch Campaign Networking 115

Search Engine Land

OCTOBER 4, 2022

DuckDuckGo launched their search engine in 2008, which aims to protect users’ privacy by not tracking their search history. DuckDuckGo has been steadily growing in use since its launch and now processes 3 billion searches per month. Paid search ads can be bought via Microsoft Advertising’s partner network. It had a 0.6%

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Salesforce

MARCH 31, 2022

For example, customer experience professionals can see how network events affect customer satisfaction and the effect of next best action recommendations on average revenue per user (ARPU). If the customer then walks into your retail store, a retail consultant can view these interactions and immediately guide the customer to that device.

Service 97

Service Customers Entertainment Sports 97

Martech

AUGUST 26, 2021

A B2B company doesn’t have the same emotional attachment for a customer as say a brand or retailer, where the product or mission of the company is part of the customer’s lifestyle. TransUnion launches TruAudience . As part of the launch, Tru Optik (which TransUnion acquired last year) becomes the TruAudience Data Marketplace.

Objectives and Key Results 109

Objectives and Key Results Retail Launch B2B 109

Martech

MARCH 10, 2023

This comes the day before the pair launch Roku City, an in-person, interactive activation at South by Southwest (SXSW). Roku and Best Buy announced today the streaming platform and device company will get access to the electronics sellers’ first-party data. First partner and first party. brand sales for Roku Media, said in a statement.

Entertainment 101

Entertainment Retail Launch Networking 101

Martech

MAY 2, 2023

Earlier this year, Samsung Ads launched the ability for advertisers to run QR codes with ads. They also announced the rollout of digital out-of-home (DOOH) ads later this year, which includes connections to in-store retail partners. New programs and ad capability Amazon Live, Prime Video and Freevee.

Retail 115

Retail Gaming Entertainment Sports 115

Martech

JANUARY 3, 2024

Social commerce ads remain unshoppable for most consumers TikTok launched its TikTok Shop feature in 2023, following Instagram and other social media platforms that offer social commerce. But at the same time, ecommerce giant Amazon is growing its ad network. True, social commerce offers another shopping option for digital users.

Entertainment 139

Entertainment Sports Niche Retail 139

Martech

MAY 13, 2022

SMS marketing is a text messaging strategy where businesses send text messages to customers on their mobile devices over a cellular network. SMS can also be used by retailers to facilitate payments. voice assistants for scheduling appointments, retail apps for curbside pickup at physical stores, etc.).

Retail 121

Retail Appointment Campaign Hospitality 121

Martech

MAY 2, 2024

T-Mobile in-store RMN At its first NewFronts appearance, T-Mobile announced an in-store retail media network (RMN) comprising video screens in over 11,000 T-Mobile and Metro by T-Mobile stores. On Tuesday, NBCUniversal and Roku announced the launch of NBC Olympic Zone on Roku. households through CTV and mobile.

Sports 108

Sports Networking Technology Technology 108

Martech

AUGUST 25, 2021

Gamers have long constituted a network of online communities. Through its acquisition of publisher The Hustle, it landed a paid community, Trends.co (“Access thousands of vetted business ideas you can launch in a weekend and a community who can help you make it happen.”) It’s nothing new.

Retail 143

Retail B2B Pipeline Technology 143

Martech

NOVEMBER 3, 2021

Microsoft this week announced the launch of the Microsoft Customer Experience Platform designed to orchestrate AI-driven customer journeys. Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path.

E-commerce 108

E-commerce Customers Repeat business CRM 108

Martech

JULY 12, 2021

Seeds are proprietary to Driscoll’s, under patent, and offered exclusively to a network of some 900 independent growers around the world. We also doubled down with our retailers direct in understanding click-and-collect and their online process.”. In traditional retail groceries, fresh produce is what you see as you enter.

E-commerce 119

E-commerce Retail Drivers/motivators Education 119

Martech

AUGUST 25, 2021

In June, I closed the sale on a sofa at a major retailer and waited intently at my new place for it to arrive. Many of our respondents commented on how the past 18 months have changed their views on professional training and networking. I prefer flipping the BOPIS model on big-ticket items. Read more here. Read more here.

E-commerce 101

E-commerce Networking Drivers/motivators Launch 101