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Retail media networks continue to grow: 2025 predictions

Martech

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Email: Business email address Sign me up! Processing.

Retail 114
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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Benioff said customers will launch 1,000 of the bots at next week’s Dreamforce conference. Agentforce Two, with some Atlas Reasoning Engine components, is expected to launch in February. Processing.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. Which processes should we automate to scale up localized campaigns profitably? The following strategies offer a helpful starting place. The question is, how best can automation be applied?

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Sinch introduces RCS features in Customer Dashboard

Martech

In order to add RCS to mobile messaging campaigns, users first set up an RCS Agent in the Sinch Customer Dashboard. The Sinch platform also helps marketers secure approvals from Google and mobile network operators to allow marketers to message in RCS. Email: Business email address Sign me up! RSC onboarding. Customer Dashboard.

Customers 106
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How to START building a modern digital marketing plan

Search Engine Land

With so much happening, it can be overwhelming to keep up. In it, I go into granular detail with personal stories, processes and “how to” content centered on what I call the “START” planning process, and I will unpack those five steps to follow. Strategy The first phase of START planning is strategy.

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AI-powered martech news and releases: January 9

Martech

A new study from NYU scientists dives deep into how much medical misinformation an AI can handle before it starts giving wrong answers. They found that even a tiny amount of fake info just 0.001% of the data it learns from can mess up the AI. Jellypod launched its AI podcast studio. Email: Business email address Sign me up!

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Salesforce Agentforce: What you need to know

Martech

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce? Processing.

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