Hubspot

JUNE 28, 2017

Every update, from minor feature tweaks to major product launches, are pored over by a team. To execute that well, we've had to build a well-established promotion playbook -- a guide that outlines what to do, and when, for each type of launch. One of those launches was for our Ads add-on. The Hypothesis.

Launch 78

Launch Product Objectives and Key Results Referrals 78

Martech

OCTOBER 13, 2023

Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. In the case of Pepsi, they are breaking ground in the real world with a Pepsi-themed diner that opens in New York next week for a limited time.

Campaign 130

Campaign Retail Gaming Networking 130

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. The new Data Cloud integrations allow you to launch ad campaigns that are more relevant(using first-party data) and efficient, through the power of automation.

SQL 122

SQL Cross-sell Campaign Trust 122

Hubspot

JUNE 27, 2018

It's our Wednesday tech news roundup, and we're breaking it down. Unriddled: The Tech News You Need. Facebook Launches Grow : A Print Quarterly Publication for Business Leaders. Sheera Frenkel and Matthew Rosenberg of the New York Times share more. New Metrics Emerge for Time Spent on Social Media.

Launch 74

Launch Transportation Represent Government 74

Hubspot

MARCH 20, 2017

Leveraging the audience of an in-progress event -- like a concert or a sporting game -- to promote a product or service in a noticeable way, usually without permission from the event sponsors. Similar to outdoor guerrilla marketing, only it takes place in indoor locations like train stations, shops, and university campus buildings.

Campaign 101

Campaign Promote Follow-up Manufacturing 101

Martech

OCTOBER 12, 2022

Who can resist a turtle admiring itself in the mirror that the email promotes? What’s good : We can imagine the panic that Mud Pie’s email team must have felt when someone pointed out that they launched their holiday email campaigns a month early. A few things to highlight: The email launched around 9 a.m.

E-commerce 130

E-commerce Objectives and Key Results Campaign Launch 130

Martech

MAY 2, 2024

The annual digital advertising showcase held in New York and streamed online gave marketers a chance to see the new ways consumers are watching video and how to reach them through connected screens. On Tuesday, NBCUniversal and Roku announced the launch of NBC Olympic Zone on Roku. Why we care.

Sports 119

Sports Networking Technology Technology 119

Hubspot

JUNE 29, 2020

A Text Ad shows up in a member's right column, where other promoted content lives, while Message Ads are sent directly to inboxes. LinkedIn's emphasis on professional content makes Pages the perfect place for them to promote its company culture. The Content Ad above promotes an ebook about supply chain management. Image Source.

CTR 101

CTR Campaign Promote Launch 101

Hubspot

JANUARY 3, 2013

but take every safeguard possible before launching the campaign, lest you turn out like one of these cautionary tales. Great news for Nintendo, right? Right -- until your mascot is walking around New York City getting arrested for frisky business. 1) Mario (Adult) Party. Remember playing Mario Kart when you were a kid?

Promote 78

Promote Networking Campaign Launch 78

Hubspot

JANUARY 23, 2015

Even traditional publishers such as the Wall Street Journal , The New York Times , Fortune , and Washington Post were joining in. Many compared it to The New York Times '' "Snow Fall," but applauded its lack of disrupting banner ad units. 4) The New York Times and Netflix. 3) Slate and Wells Fargo.

Intrinsic 78

Intrinsic Advertising/ Marketing Promote Drivers/motivators 78

ConversionXL

JANUARY 18, 2022

In a New York Times study, a research group looked at the psychology of sharing. The New York Times study also looked at what drives people to share content. The rule suggests publishing four educational or entertaining posts for every one soft promotion or hard promotion post. Around 77.5% on Twitter.

Objectives and Key Results 145

Objectives and Key Results Trust Promote Follow-up 145

Sales Hacker

AUGUST 11, 2020

Wes started his professional career as an accountant for the New York City Ballet. Wes started his professional career as an accountant for the New York City Ballet. Wes Ulysse: We’re just under 300 employees globally, three offices worldwide, one in New York, one in Barcelona, one in Salt Lake City.

Start-ups 126

Start-ups Inside sales Education Promote 126

Martech

APRIL 28, 2023

and got back the following: AI: Marketing Mix Modeling (MMM) is a technique used by marketers to measure the impact of advertising and promotions across channels while controlling for external factors outside of a brand’s control, such as inflation or consumer sentiment. The company is listed on the New York Stock Exchange (NYSE).

Technology 116

Technology Technology Legal Launch 116

Search Engine Land

OCTOBER 4, 2022

If you’re vacationing in San Jose, consumers in your area are statistically more likely to find lunch on DoorDash , whereas New York consumers are more likely to order through Uber Eats. DuckDuckGo launched their search engine in 2008, which aims to protect users’ privacy by not tracking their search history. It had a 0.6%

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Hubspot

FEBRUARY 9, 2021

Accompany provides affordable capital, financial education, and training for immigrant and refugee entrepreneurs in New York City. Pursuit Lending is a financial organization serving business loans to New York, New New Jersey, and Pennsylvania. Accompany Capital. This fund is part of the U.S. Runway Capital.

E-commerce 96

E-commerce Non-Profits Real Estate Government 96

Hubspot

JULY 17, 2012

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. I guess you can say hindsight is 20/20, but large-scale guerrilla marketing campaigns of this nature should really consider all possible outcomes before launch.

Transportation 78

Transportation Launch Price Campaign 78

Hubspot

MARCH 30, 2015

The pictures he posts are a mix of the unbranded content that led to his Instagram popularity, and pictures he now posts to promote brands he''s partnered with, like Hyatt, Equinox, and Thom Browne. I''m not showing the dirty dishes in my kitchen sink," he told us in New York. His posts are editorialized, of course. "I''m

Campaign 78

Campaign Follow-up Promote Niche 78

Hubspot

APRIL 12, 2018

Casper focuses their marketing efforts in two places: New York City and Los Angeles. In New York, they've used MTA stations to post cheerful advertisements. Dollar Shave Club, which sells -- you guessed it -- razors (among other bathroom essentials), launched their ecommerce company with a 1:33 minute video.

Manufacturing 78

Manufacturing Promote Launch Up-sell 78

Martech

AUGUST 8, 2023

Extending the series to a second season This spring, the second season of “Chiaki’s Journey” launched in order to build on the momentum and add to the saga established in Season One. Anime and car fans can see the new episodes on YouTube. “Chiaki’s Journey” season two cast. Image: Acura.

Campaign 98

Campaign Launch Strategize Promote 98

Hubspot

APRIL 15, 2014

Since the launch of Universities Pages, hundreds of schools have created pages and communities around their schools. These posts are geared toward current students, and promoting on-campus activities and school spirit. For instance, one alumni was featured because of her successful bakery and cafe: 5) New York University.

Education 78

Education Sports Promote Networking 78

Hubspot

OCTOBER 12, 2016

Why Launch an Instagram Ad Campaign. HubSpot Co-Marketing Intern Ellen Bartolino penned a comprehensive checklist of the steps to take to launch a great Instagram Ads campaign on the Facebook Ads platform. In this ad, she’s promoting a free webinar training in an effort to generate new leads and customers for her business.

Promote 78

Promote Campaign Launch Presentation 78

ConversionXL

JULY 24, 2014

This could mean signing up for a newsletter, clicking on a promotion or some other form of engagement. It’s because of predictive tools, like Lattice, that Dell was able to send 50% fewer leads, but get nearly double the results, according to this New York Times article. image source. image source.

Conversion 118

Conversion Retail Price Promote 118

ClickFunnels

JUNE 28, 2021

Instead, think about how to persuade “Jane, 32, lives in New York, works as a marketing manager at a modeling agency, etc.” This approach is super effective and works for everything from selling weight loss products to launching a podcast on religion. And launch your funnel! …in to buy your product. in just five days.

Technique 148

Technique Product Sell Pitch 148

Hubspot

SEPTEMBER 28, 2011

Similar to the way Facebook users can "Like" business pages to receive updates from that page, the LinkedIn 'follow' feature offers a way for LinkedIn users to receive a certain company's updates such as job openings, recent hires and promotions, and updates to the company's profile. HubSpot jumped on generating a following right away.

Promote 72

Promote Follow-up Launch Networking 72

Hubspot

OCTOBER 17, 2019

For example, if you already have a blog that's rolling out weekly content in your niche (owned media), you might consider promoting your blog posts on Twitter (paid media), which customers' might then re-tweet (earned media). Maybe in January, you will launch a software update that improves the exportation process for users.

Promote 101

Promote Campaign Niche Launch 101

Hubspot

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. Year Launched: 2017 (Founded in 2016).

Entertainment 101

Entertainment Launch Gaming Sports 101

Martech

AUGUST 3, 2022

The New York Times’ AR mask experience. Using the Gorillaz already popular mixed-reality app meant the campaign had a built-in captive audience and allowed Jaguar to focus on crafting a mind-blowing experience instead of acquiring new users. Photo by Lisa Peyton. Technology used. Immerse yourselves. Why I like it.

Campaign 131

Campaign Gaming Education Technology 131

Hubspot

FEBRUARY 29, 2012

As Hoefflinger tells it, Facebook fans have been found to be twice as valuable as the general population based on purchase behavior, so it makes sense you'd want to promote your content -- think offers, coupons, and landing pages -- to the low hanging fruit that could more easily convert into a customer. Facebook Premium Offers.

Launch 78

Launch Promote Education Price 78

Hubspot

MAY 22, 2017

Their social media manager shares daily outfit pictures, snaps from around New York, and behind-the-scenes shots of the design process at the Kate Spade studio. This leggings startup has yet to even officially launch a full collection of clothing, but they already boast an impressive 60.2k 7) Fjällräven @fjallravenofficial.

B2C 101

B2C Follow-up Retail Drivers/motivators 101

Hubspot

DECEMBER 19, 2016

From branded pop-up shops to larger promotional events , brands definitely embraced experiential marketing in 2016. When Warner Brothers wanted a unique way to promote the Suicide Squad movie at SXSW, they turned to the experiential ad experts at Milwaukee-based GMR. 4 of the Biggest Advertising Trends of 2016. 3) Live Video.

Promote 78

Promote Campaign Niche Legal 78

Hubspot

JULY 17, 2014

When Vodafone wanted to launch it’s micro recharge cards in the market, it used this issue as a method of distribution. “Small Business Saturday” won a Blue award at the inaugural Facebook Studio Awards, and the New York Festivals International Awards deemed it the “World’s Best Idea.”

Campaign 78

Campaign Gambling Hospitality Launch 78

Hubspot

JUNE 14, 2021

Illinois , Ohio , California , and New York have local agencies to get certified as a minority-owned business on a state level. Minority founders often start bootstrapped, launch crowdfunding campaigns, or even try and raise initial funding through family and friends. Apply for Minority Business Grants.

Government 100

Government Agriculture Territory Finance 100

Hubspot

MAY 25, 2020

In 2012, Toyota launched its "Camry Effect a Friend" giveaway. Consumers could enter their information on the competition's promotional website to be entered into a sweepstake to win two 2012 Toyota Camrys — one for them and one for a friend. Toyota looked to promote the competition by engaging with social media users.

Sell 76

Sell Promote Gaming Up-sell 76

Hubspot

NOVEMBER 30, 2016

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. Like the desktop News Feed ad, this type of ad appears in the user's mobile News Feed and displays like an organic posts from people and Pages that they follow.

Promote 101

Promote Sports Price Follow-up 101

Hubspot

NOVEMBER 1, 2016

It was a way of engaging with followers over timely events, random questions, and product promotions. Twitter polls offer a great way to drive engagement and buzz around an upcoming product or offer launch by giving your followers a choice in the matter. Promote Offers, Live Events, etc. 11) HubSpot Academy. Use hashtags.

Entertainment 78

Entertainment Sports Launch Follow-up 78

Hubspot

SEPTEMBER 28, 2012

Just two weeks befor the event, T-Mobile launched this parody video. That also helped launch it to viral video status, and of course, soon it was being parodied left and right by the likes of the U.S. Jumping on viral crazes like this are key to establishing yourself in your community when you're the new kid on the block.

Angle 78

Angle Launch Networking Start-ups 78

Hubspot

OCTOBER 13, 2010

In an interview earlier this week with The New York Times , Twitter’s CEO Dick Costolo announced that Twitter "would offer a self-serve tool for local businesses to buy Twitter ads and is working on ways to deliver those ads based on location” starting next year. 6 Ways Twitter Can Pioneer Online Self-Serve Advertising.

Promote 72

Promote Launch Campaign Service 72