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SAP to launch loyalty management solution for retailers

Martech

The news came at the NRF event in New York this week. Capabilities of the new solution include: Profiles connecting shoppers with a cloud-based loyalty wallet, supporting personalized targeting and real-time basket analysis. Dig deeper: SAP Emarsys launches AI Product Finder Email: Business email address Sign me up!

Retail 105
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Meta may remove ads on Facebook and Instagram for subscribers in Europe

Search Engine Land

However, Meta will continue to offer free versions of its apps which will still serve ads regardless, according to the New York Times. Under the new regulations, more onus is being put on large platforms that have more than 45 million regional users, such as Google and Meta, to: Create a safer digital space. Why we care.

Territory 132
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How Leilo is using technology to create a new category

Martech

Major League Soccer’s New York City Football Club is a little more mellow this year with Leilo as the team’s Official Relaxation Partner. New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. What is Leilo? Leilo also served as the title sponsor for the Hey Stamford!

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

Are there things that you do on a weekly basis like start new sales, launch email campaigns, or push new content? Create a Monday through Sunday chart and plot out all the possible day-of-week specific Campaign schedules you could create to directly support groups that revolve around these page or product launches.

Territory 111
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How to build a hyper-precise audience-first ad campaign

Martech

Example : Learning that the audio assets are performing especially well in New York, the feminine hygiene brand launches a campaign iteration that is timed to coincide with the NYC marathon, including custom messaging about crossing the finish line. B2B brands with lead generation goals also benefit from down-funnel performance.

Campaign 110
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How the gaming universe is preparing marketers for the metaverse

Martech

The New York event showed marketers a crash course about the metaverse and how games are part of that. Last month, Anzu helped American Eagle launch a “Members Always Club” activation in Roblox. Specifically, the brand presence was located in a section of the territory called Livetopia.

Gaming 112
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The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips]

Hubspot

Illinois , Ohio , California , and New York have local agencies to get certified as a minority-owned business on a state level. Minority founders often start bootstrapped, launch crowdfunding campaigns, or even try and raise initial funding through family and friends. Apply for Minority Business Grants.