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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Let’s say you’re launching a new product. Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. You need to understand how big the market is in order to determine whether it’s worth the investment.

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Unriddled: "Not a Media Company" Facebook Launches a Quarterly Publication, Apple Fights Election Interference, and More Tech News You Need

Hubspot

Facebook Launches Grow : A Print Quarterly Publication for Business Leaders. According to the Grow website, a permanent online "home" for the publication (which Facebook won't call a magazine) will launch soon, and feature content like niche brand case studies, as well as profiles of business leaders that achieved seemingly impressive feats.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

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What is TikTok? And Why Marketers Need to Care

Hubspot

And -- most importantly -- should marketers even care about this super bizarre, niche app? In fact, it's already becoming a tool that companies like Chipotle and Washington Post use to engage new audiences. Two other notable companies that are taking a unique approach are The Washington Post and the United Nations.

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Unriddled: Apple Keeps Coming for Google News, a Live Video Push for Twitter, and More Tech News You Need

Hubspot

Sorry we missed you last week -- we were in Washington, D.C. Apple Could Be Launching a Subscription News Service. Less than a month after Google announced its "Subscribe With Google" service for news publishers, Bloomberg is reporting that Apple could be launching its own subscription news service. Feel like catching up?

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. Since launching a paywall on Independent.ie Since launching a paywall on Independent.ie

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

You can post these polls in your own LinkedIn group, or in another group for some seriously niche market research, provided they haven't restricted the functionality to admins only. Despite all of the hoopla surrounding the launch of Google+ brand pages last fall, many marketers have resisted spending time on the social network.