Remove Launch Remove Objectives and Key Results Remove Referrals
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

This helps players achieve objectives consistently, even when team members change. For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Marketing playbooks work the same.

Campaign 149
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Go-to-Market Training Courses and Strategies for Success

Highspot

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. The good news?

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The Best New Type of Content to Support a Product Launch: A HubSpot Experiment

Hubspot

Every update, from minor feature tweaks to major product launches, are pored over by a team. To execute that well, we've had to build a well-established promotion playbook -- a guide that outlines what to do, and when, for each type of launch. One of those launches was for our Ads add-on. Key Methods. What We Did.

Launch 78
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SaaStr Podcast 451: How Leveraging Partnerships Can 2x Your Growth with Gorgias.io

SaaStr

Gorgias CEO Romain Lapeyre, and Axelle Heems, the Gorgias Head of Operations, share steps to create a partnership program that scales and yields results. The objective could be several things, from lead and revenue sharing, driving visibility or customer success. Launch a pilot program as soon as possible with around ten partners.

Growth 109
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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

results) to the correct traffic source to compare the performance of marketing activities across various channels. To understand the traffic source of a session, Google Analytics relies on two critical pieces of information: the HTTP Referrer and UTM parameters. HTTP Referrer. that runs on the destination page. Scanned QR codes.

Referrals 118
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Why we care about marketing management

Martech

Effective marketing management can help your organization achieve key objectives for your business. Measuring the results from marketing management. Then, you can work to develop them into advocates for your business as part of referral generation. Below, we introduce some of the basic concepts of marketing management. .

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1. The result? The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Image source.

Growth 113