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The small B2B marketing team’s guide to ABM

Martech

It ensures your marketing efforts are focused on high-value targets that align with your business objectives. Here’s how to effectively identify and select these key accounts. They also reveal shifts in market demand and highlight key topics in conversations with target accounts.

B2B 112
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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. It’s about accurately reporting and representing the facts of the situation as best as I can so everyone might be able to have a new conversation about where to go next. What does this mean in practice?

GTM 116
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How to use generative AI to reduce friction and convert car buyers

Martech

Hispanic consumers represent a significant economic force in the U.S. To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers. As a result, consumers are more likely to feel confident providing the necessary information. and “What’s my down payment?”

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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Limited Perspective : Being too close to the brand can result in tunnel vision, missing out on fresh ideas. Slower Time-to-Market : Learning curves can delay launch plans.

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Field Sales Enablement: What Is It & How to Measure Success in 2024

Veloxy

It’s all about equipping these on-the-go representatives with the right tools, knowledge, and support to excel in their roles. By providing streamlined processes and support, enablement boosts the efficiency and productivity of sales representatives. Get Your Free Ebook What Is Field Sales Enablement?

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Account Based Selling: The Easy Guide for Beginners

Veloxy

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? It focuses on utilizing prospecting processes, which enables Sales Development Representatives (SDRs) to screen multiple pre-qualified business accounts, and subsequently guides their future sales decisions.

Sell 246
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The 5 key pillars of AIOps in marketing

Martech

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. Digital asset management As with traditional marketing campaigns, generative AI results in new digital assets that must be organized in a structured model for searchability, distribution and overall productivity.