ConversionXL

NOVEMBER 17, 2020

As part of the growth team, we were tasked with experimenting on any part of the business that could drive an impact, so we focused on the big, key levers of our monetization flow. . We saw a strong positive result, so we kept moving. From spaghetti testing to strategic testing . That’s what led us to strategic testing.

Strategize 121

Strategize Growth Objectives and Key Results Price 121

Search Engine Land

FEBRUARY 16, 2023

Today, SEO is about: Content UX Trust And other “new” elements. So where do we place SEO responsibilities within an organization to ensure the best results? So where do we insert SEO expertise to achieve the best results? Ideally, a key performance indicator of SEO success is sales or at least conversion metrics.

UX 94

UX Objectives and Key Results Consult Start-ups 94

Martech

NOVEMBER 30, 2021

Throughout the past year, Google has been more aggressive , rolling out changes to their search algorithm, launching three Core Updates along with a variety of more narrowly focused improvements during the year. Are media objects (videos, images) or references (external links to trusted citations) integrated within your content?

E-commerce 106

E-commerce Objectives and Key Results UX Healthcare 106

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? UX problems? Image Source.

X-functional 88

X-functional UX GTM Objectives and Key Results 88

ConversionXL

SEPTEMBER 10, 2019

Non–data scientists often overestimate the certainty of test results. From a branding or UX perspective, it should feel a little “off.” Headlines won’t align with positioning, branding will be slightly off, and UX won’t be consistent. One small bug in my testing environment threw off all my results.

Growth 133

Growth A/B testing Non-Profits Engineering 133

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Get experiment results to share with the company.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

FEBRUARY 15, 2018

The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services. CXL did a study on what makes a website feel luxurious , and the key takeaways match up with the design philosophy of some of the best performing luxury brands out there, as well as with our own research.

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

ConversionXL

SEPTEMBER 18, 2019

Finding seasoned CRO experts can take many months, and launching a CRO program can take even longer. Can be a bottleneck for launching multiple tests. An in-house team often can’t launch multiple tests because their plates are full. Strong CRO programs get results. What are your objectives?

Process 94

Process Objectives and Key Results A/B testing Referrals 94

Search Engine Land

MARCH 7, 2023

But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs). When marketers combine SEO and PPC, it creates an all-inclusive integrated approach to internet marketing that drives results. It depends on your business objective.

Engineering 92

Engineering Objectives and Key Results A/B testing UX 92

Hubspot

JULY 28, 2016

While it does make sense for businesses to build sophisticated conversion paths, launch personalized email/website nurturing campaigns and use A/B testing to refine website copy and calls-to-action, the overwhelming majority of businesses are missing a key step in between - simply talking to their visitors.

A/B testing 75

A/B testing Objectives and Key Results UX Clients 75

ConversionXL

FEBRUARY 3, 2022

These can include UX issues or concerns that aren’t addressed in copy.” [via In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1. The result? On its official launch in 2014, it had 15,000 daily users.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

AUGUST 12, 2020

Enabling our teams to hear directly from the customer, to gain insights on how our product is impacting their work and life, is the key to aligning the teams. Some new ideas or initiatives can be costly but result in big payoffs. We found that everyone needed a touchpoint with everyone else at some point to hit their objective.

Customers 74

Customers Cross-sell Objectives and Key Results UX 74

Salesforce

MARCH 31, 2022

Every day your launch is delayed means missed revenue, so it’s critical to keep things on track with your build or implementation. Then, after the initial build, they work to improve, customize, and launch new features in phases. Then, after the initial build, they work to improve, customize, and launch new features in phases.

Minimum Viable Product 52

Minimum Viable Product Gaming Product Objectives and Key Results 52

Salesforce

APRIL 18, 2024

The recent rollout of Salesforce’s new conversational artificial intelligence (AI) assistant Einstein Copilot is a pivotal product launch that enhances our ways of working and saves valuable time. Once key stakeholders are on board, it’s critical to align on expectations and potential pitfalls in advance.

Objectives and Key Results 59

Objectives and Key Results UX Technology Technology 59

Search Engine Land

AUGUST 4, 2023

Fixating on this particular iteration of an algorithm that Google uses to generate previews of search results distracts us from asking much more interesting questions. How do those impacts compare against alternative implementations of a search results page? As of Aug. However, I suspect this will be a major improvement for most users.

Objectives and Key Results 82

Objectives and Key Results CTR Engineering UX 82

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., They launched to much applause, but a few trends wore down their appeal with time. This trivializes the research, resulting in designers rolling their eyes and shaking their heads.)”. can all benefit from a better idea of the customer.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MARCH 7, 2017

They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., They launched to much applause, but a few trends wore down their appeal with time. This trivializes the research, resulting in designers rolling their eyes and shaking their heads.)”. can all benefit from a better idea of the customer.

X-functional 102

X-functional Represent Follow-up Up-sell 102

PandaDoc

OCTOBER 13, 2022

Using the numerical data and objective descriptions of the available features, we help small and midsize businesses to enjoy a non-biased analysis of the market of CRMs, and the integrations possible between platforms. HubSpot hosts several hubs, with Marketing and Sales being the key ones. In this way, it’s similar to Pipedrive.

X-functional 52

X-functional Territory CRM Lead generation 52

ConversionXL

AUGUST 31, 2017

Chloe O’ Keeffe , Associate Conversion Consultant at Conversion.com, shares some pros and cons: Chloe O’ Keeffe: “Pros: The interface is really clear to understand and launching or monitoring tests is easy. Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics.

A/B testing 129

A/B testing E-commerce X-functional UX 129

SaaStr

MARCH 27, 2019

In Leyla’s role today, she leads the charge on extending the power of Salesforce with a full portfolio of mobile apps, and is responsible for driving product, go-to-market and other key programs around Salesforce’s mobile offerings. ” And get an engineer fired up.

Start-ups 56

Start-ups Objectives and Key Results UX Follow-up 56

ConversionXL

APRIL 3, 2019

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. Watch for phrases like “I’m worried about…” and “Can you show me…” Tag what you find so you can use it in your copy (#objection #late-stage, etc.). How hard was it to…”).

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

JUNE 19, 2019

Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Launch: set the campaign live. Four facets of an audience: User perceptions: UX benchmarking , like NPS score , is a “surgical’ way to understand loyalty throughout the customer journey.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90