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End-of-Year Goals and Success

Sales Pop!

Launch sales campaigns that are centered around holiday themes. Be fully present wherever you are. Instead of reinventing the wheel, take what’s happening around you and harness its power. The holidays are magical. People are in the spirit of giving. So, market your products or services as gifts. Think outside the box.

Launch 213
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Google Ads unveils advanced performance planner for YouTube campaigns

Martech

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. A preview feature helps visualize how ads will appear across Search and Display networks. First seen.

Campaign 119
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HubSpot launches new genAI-powered Content Hub

Martech

” That led to the launch of CMS Hub — but content marketing kept evolving. It does research for you, it knows what your customers have preferred in the past, it does all the SEO research, it does outlines so you can collaborate, it does the first draft, it does the presentation layer, it picks images.

Launch 123
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Is Google using Chrome for mobile-first indexing and user signals?

Search Engine Land

In a newly released video presentation, Krum said: “What I believe is happening here is that Google failed to tell us at this time in 2018, when it launched, that what they were using for the second phase of indexing was not a bot, per se. ” The presentation. It was our own computers in our homes. .”

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Marketo update improves audience insight for webinars

Martech

Launch and download with ease: Launch any room or download content and recordings directly from the interface. Marketers can easily locate, launch and manage webinar rooms and their associated content and recordings from a central hub, saving time and ensuring efficient workflow.

Launch 107
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How to use generative AI to reduce friction and convert car buyers

Martech

These are good credit risk customers; they simply present in different ways. Testing of the pre-approval bot is currently underway in select markets, with plans for a nationwide launch in 2025. This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans.

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AI-powered martech news and releases: March 13

Martech

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. The AI Image Generator creates high-quality images from text, suitable for social media, blogs, presentations, and websites.