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Meta launches new tool to track branded content campaigns

Martech

Meta has launched a new search tool that tracks branded content campaigns. When applying the influencer filter, the tool presents an overview of their ongoing campaigns and brand collaborations. They can also work together with a content creator to promote something in a post, story, video or reel. What has Meta said?

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Walmart is launching targeted in-store ads at its checkouts

Search Engine Land

Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. This presents a huge opportunity for brands in terms of reach. The post Walmart is launching targeted in-store ads at its checkouts appeared first on Search Engine Land. Why we care.

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Google Ads unveils advanced performance planner for YouTube campaigns

Martech

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

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The Playbook to Multi-Channel Marketing & the Art of the Product Launch with Sprig CMO Elizabeth Walton Egan (Video)

SaaStr

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. Customer Base: If you are already an established company about to launch a new product, your loyal customers will be great advocates.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

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How to Strategically Promote SlideShare Presentations on Your Blog

Hubspot

Most of the advice around distributing your presentations sounds like this: "Embed your SlideShare to your blog and you''re good to go. Just like any other promotional plan, you need to create SlideShares with their distribution in mind. How have you promoted a SlideShare presentation on your blog? Sound kinda complex?

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