SaaStr

FEBRUARY 9, 2024

Everything from hiring on the GTM side to layering in a sales-led motion into PLG. The charter at Zapier is focused on product positioning (messaging and storytelling), merchandising their product (pricing and packaging), product launches, and GTM strategy.

Go To Market 124

Go To Market Growth GTM Product 124

Hubspot

JULY 14, 2015

I find myself doing this when we launch new features in the product -- I'll go back to old community posts from customers originally requesting the feature or describing their problems, and pull out quotes to use in the launch messaging.”. Is is technically sales? Carter Gilchrist , Co-Founder. 4) TL;DR -- Keep It Short.

Conversion 78

Conversion Launch Education Campaign 78

Sales Hacker

AUGUST 18, 2023

” Is it something beyond just “we want bigger deal sizes to make our unit economics work” or do they feel they have a strong product market fit and can actually command those prices. Once those are in place, then you can put together a real enterprise sales strategy.

GTM 90

GTM Up-sell Price Start-ups 90

SaaStr

OCTOBER 30, 2021

I asked Aasif Osmany to share his learnings as a top-performing SMB VP of Sales, below. Four years ago, after launching and failing my first startup I realized I had a lot to learn. I decided to hunt for a job, somewhere I could learn and grow so I could launch another company again. 7 Tips to get 7,000 Customers.

Closing 111

Closing E-commerce Customers Quota 111