Martech

NOVEMBER 21, 2024

AI will augment the digital shopping experience, not just through tailored product recommendations but also with AI agents, effectively doing the consumer’s shopping for them. Schwartz is director of consumer insights and strategy, retail and consumer goods, at Salesforce. billion global shoppers, 1.6 How AI provides the assists.

Retail 106

Retail Sales Launch Service 106

Martech

OCTOBER 1, 2024

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Advertisers have limited control over where ads appear.

Retail 119

Retail Campaign Drivers/motivators Launch 119

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. AI Product Finder and Subject Line Generator. AI Product Finder and Subject Line Generator.

Launch 109

Launch Product Retail Campaign 109

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech.

Retail 106

Retail Launch Campaign Contact 106

Martech

JULY 11, 2024

Finally, review sentiment AI analyzes product reviews to identify positive and negative trends, helping brands understand customer feedback more efficiently. Kevel , an ad-serving platform, has launched Kai, a suite of AI features designed to improve campaign performance and revenue. Autogon AI launched a new tool called GenR8 Video.

SQL 89

SQL Launch Campaign Retail 89

Search Engine Land

OCTOBER 3, 2024

A searcher can tap the Lens icon in the search bar and then take or upload a photo to find out more about any product. Google’s Shopping Graph has information about more than 45 billion products. This presents a new opportunity for you to reach people who are looking to buy the products you sell. By the numbers. Why we care.

Retail 80

Retail Launch Price Presentation 80

Martech

MAY 27, 2022

Shoppable video and display units can be seen by users in the Instagram Marketplace as they shop products from specific grocery retailers. Read next: How Instacart’s new ad products disrupt grocers. The post Instacart launches shoppable ads appeared first on MarTech. Video and display units.

Launch 125

Launch E-commerce Retail Campaign 125

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. Over the last several years, many retailers have grown new revenue streams by standing up retail media networks (RMNs) for advertisers. Dig deeper: Why we care about retail media networks Data. Non-retail media platform.

Networking 111

Networking Launch Retail Construction 111

Martech

JANUARY 15, 2024

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Salesforce, of course, is not alone in timing its solutions for retail announcement to coincide with NRF.

Retail 111

Retail SQL Referrals Government 111

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 111

Retail Networking Profit margin Technology 111

Iannarino

JULY 3, 2021

There was no reason to call retail stores, day care centers, churches, and a long list of other kinds of companies that would not benefit from what I sold. Pitch them right away, even if your product, service, or solution requires a complex sale. However, I skipped any company that I was certain would never use what I sold. Step Three.

Cold Call 325

Cold Call Pitch Retail Meeting 325

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. For many B2C retailers, this approach works well. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. Instead of organizing campaigns by region, we organized them by product categories.

Territory 92

Territory Construction Agriculture Campaign 92

Sales Pop!

AUGUST 17, 2021

The ecommerce giant is always striving to improve their customer service, a case in point is Amazon One, which was launched in 2020 with the sole purpose of making everyday activities effortless. When shopping, they only have to swipe their card again to pay for their products. Now, the retail giant took things further with Amazon One.

Technology 246

Technology Technology E-commerce Retail 246

Martech

MARCH 6, 2025

Want to make your product seem like its on the cutting edge of trendy? Demandbase (see below) just launched Agentbase. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. launched AI services for workflow automation and digital marketing.

Launch 93

Launch Retail Campaign Engineering 93

Martech

SEPTEMBER 26, 2022

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. The Immersive games and other experiences are aimed at discovery of the Walmart brand and their products at the top of the marketing funnel. Why we care.

Launch 113

Launch Electricity Strategic partnership Gaming 113

Search Engine Land

SEPTEMBER 14, 2023

Although each update may seem inconsequential on its own, together, these new tools can influence how consumers search for products and redirect more searches to Amazon. This new tool, which is an improvement on Amazon’s existing visuals search engine, allows consumers to add text as well as images to search for matching products.

Launch 124

Launch Retail Engineering Trust 124

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Retail as the ultimate brand ambassador For years, retail KPIs have focused on revenue per square foot. Wayfair is also expanding its physical retail footprint to enhance customer engagement and brand presence.

Retail 76

Retail Drivers/motivators Launch Up-sell 76

Martech

JULY 19, 2024

HubSpot was having a problem with customers downgrading their HubSpot product tiers (most likely to save money). Free users are upgrading to starter products. Where things are going well for Salesforce Big customers are buying multiple products. SMB products are growing. That stabilized in Q1. AI innovation.

Cross-sell 112

Cross-sell Growth CRM Up-sell 112

Search Engine Land

MARCH 18, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility, and increase sales, the search ad company told us. ” Google partnered with Lowe’s as an early beta partner.

Retail 90

Retail Launch Campaign Contact 90

Martech

NOVEMBER 7, 2023

Walmart and NBCUniversal are launching a new commerce partnership that allows streaming viewers to shop items featured in a hit TV show. During commercial breaks, same or similar products appear in a carousel that viewers can flip through with their TV remotes. The QR code takes them to a Walmart checkout on their phones.

Launch 105

Launch Retail Technology Technology 105

Martech

FEBRUARY 25, 2022

Amazon is still the space to launch brands despite intense competition. For brands, that means it’s still the place to launch products and connect with customers. The amount of competition on Amazon can be discouraging for new brands, but the payoff from executing the right launch strategy can be rewarding.

Launch 108

Launch E-commerce Transportation Retail 108

Martech

JANUARY 26, 2022

Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social platform. Shopping Lenses provides product information and SKU-specific purchase capabilities. Results for brands.

Launch 104

Launch E-commerce Retail Price 104

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico.

Retail 98

Retail Networking Strategic partnership Campaign 98

Martech

JUNE 8, 2022

Primary use cases, he said, include fashion, retail, CPG and media. In addition to the recently announced integration of TikTok with Commerce Cloud, enhancements include: Commerce Marketplace, allowing brands to display and sell products from other companies, increasing cart value and earning commissions. New to marketing cloud.

Launch 106

Launch Commission Retail Campaign 106

Martech

NOVEMBER 29, 2022

LiveIntent’s Identity Enrichment app helps brands enrich customer records with high-quality data and reduce duplicate CRM records,” Mano Pillai, Chief Product Officer at LiveIntent, explained. The post LiveIntent launches Identity Enrichment on Salesforce AppExchange appeared first on MarTech. Dig deeper: What is identity resolution?

Launch 106

Launch CRM Retail B2B 106

Search Engine Land

SEPTEMBER 19, 2023

Pinterest just rolled out a bunch of fresh and upgraded ad products. Here’s a roundup of the platform’s key ad product announcements you need to know about. Product Spotlight Premiere Spotlight allows brands to exclusively own premium ad placements on Pinterest, ensuring their campaigns get maximum exposure.

Product 121

Product Retail Entertainment User Experience 121

Salesforce

AUGUST 8, 2024

Use generative AI to automatically personalize your body text, product recommendations, events, and offers. Personalized touchpoints can encourage a customer to complete a transaction or provide cross-sell and upsell opportunities through relevant product recommendations. But don’t stop at the subject line! Track Campaign Engagement.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Salesforce

SEPTEMBER 1, 2021

Artificial intelligence (AI) has become the poster child for the old adage, “Work smarter, not harder” — especially when it comes to AI retail merchandising. Case in point: Einstein-driven AI product recommendations make up 4%-26% of revenue, and increase average order value (AOV) by up to 10%. higher basket rates, 4.8X Are you ready?

Retail 98

Retail CTR Click Through Rate B2C 98

Search Engine Land

APRIL 12, 2024

JPMorgan Chase launched Chase Media Solutions, a new digital media business. Over the last several years, many retailers have grown new revenue streams by setting up retail media networks (RMNs) for advertisers. Chase customers have purchase histories across retailers and other businesses they buy from. Why we care.

Networking 92

Networking Launch Retail Construction 92

Hubspot

AUGUST 18, 2020

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? Data Source: Lucid.

Product 101

Product Retail Technology Technology 101

Salesforce

OCTOBER 7, 2021

If you’re a retailer, you don’t wait until November to think about the holidays like the rest of the world — you rev up during the summer for holiday ecommerce success. As a professional who’s spent over 20 years in retail, here are my top tips to accurately measure how well your holiday efforts really perform. Get the guide.

Retail 95

Retail A/B testing Angle Campaign 95

Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform.

Product 112

Product Government Finance Price 112

Martech

FEBRUARY 1, 2022

Last week, Instacart, the platform that offers grocery delivery and pick-up from local stores, announced new Instacart Ads products that boost CPG brand exposure to customers. Brands can then use these insights to identify advertising goals, set budgets and bid for Sponsored Products on Instacart. Why we care.

Product 97

Product Retail Strategize Launch 97

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They determine what attributes the product needs to win against the competition. Start with product features.

Product 127

Product E-commerce Strategize B2B 127

Hubspot

DECEMBER 17, 2020

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

Product 101

Product Retail Sports Campaign 101

Salesforce

JANUARY 9, 2025

Who wouldve thought just a few short years ago that retailers would be embarking on an AI revolution ? They can work alongside Agents to more quickly gain insights into the business, create promotions, and write eye-catching product descriptions. A great promotion would move that product faster. Consider the following scenarios.

Retail 59

Retail Promote Government Trust 59

Search Engine Land

AUGUST 8, 2023

Google Ads is launching several new features to help drive efficiency for digital marketers, including: Enhanced insights – Google Ads is updating its product page with more details regarding product issues, for example, stock inventory, missing feed information and high bidding targets (like ROAS). What’s new?

Launch 92

Launch Retail Campaign Engineering 92