Martech

OCTOBER 31, 2024

Landbase launched Landbase Intelligence, a suite of free tools that evaluate digital credibility, analyze market sentiment and provide competitive intelligence. Zappi’s Innovation System uses AI to accelerate innovation cycles, generate new product concepts, test and optimize ideas and analyze consumer feedback.

X-functional 110

X-functional Launch Trust Technology 110

Martech

AUGUST 20, 2024

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. Wisdom ensures AI tools are used effectively and ethically, a quality not easily replaced by technology. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product.

Consult 126

Consult Technology Technology Represent 126

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

Clients 126

Clients Strategize Launch Technology 126

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. Yet, it’s important to recognize AI’s proper role — a technology that saves you time and grows the business by enhancing your work, not entirely replacing it. They are both fast food companies using AI technology during the food ordering process. You be the judge!

Campaign 129

Campaign Launch Gaming Sports 129

Martech

MARCH 19, 2025

At its Adobe Summit event in Las Vegas this week, Adobe launched Adobe Experience Platform (AEP) Agent Orchestrator, which the company says lets businesses build, manage and orchestrate AI agents from Adobe’s ecosystem and third-party sources. Automated content production for repetitive tasks. Target audience refinement.

Launch 74

Launch Conversion Product Process 74

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI.

Retail 108

Retail Launch Manufacturing Campaign 108

Martech

JULY 18, 2024

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. This also creates a toxic work culture, which infects productivity across the board. It’s time we address it head on.

Objectives and Key Results 113

Objectives and Key Results Government Strategize Launch 113

Search Engine Land

JULY 16, 2024

Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it. The evolution of a new digital landscape can bring opportunities and challenges.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” By partnering with product development, marketing provides critical insights and competitive intelligence to inform product strategy. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S.

Growth 117

Growth Entertainment Sports Strategize 117

Martech

SEPTEMBER 24, 2024

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. Shoppable products. Scanning ads. Processing.

Technology 109

Technology Technology Networking Launch 109

Martech

JULY 24, 2024

Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. Dig deeper: Channel99 launches “view-through” pixel technology for digital B2B Performance by target audience.

B2B 111

B2B Launch Pipeline Technology 111

Martech

JULY 30, 2024

launched less than two years ago and boasts 19 million registered users. This field is constantly evolving, and Leonardo’s technical leadership and community impact can’t be overstated,” said Cameron Adams, co-founder and Chief Product Officer of Canva, in a release. for an undisclosed sum. The Australia-based Leonardo.AI Why we care.

Commission 111

Commission Launch Advertising/ Marketing User Experience 111

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Google Gemini’s Contact-to-Product module file. Sample account data.

Construction 115

Construction CRM Contact Follow-up 115

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services.

Campaign 121

Campaign Launch Growth Strategize 121

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 113

B2B Objectives and Key Results Campaign Contact 113

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. The lesson here: new launches — products, features, leadership changes or digital transformations — must be monitored and adjusted throughout the lifecycle of the campaign.

Territory 112

Territory Transportation Electricity Government 112

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai

Launch 113

Launch Trust Campaign Technology 113

Martech

MARCH 13, 2025

According to The Wall Street Journal, In recent weeks, executives from Chinese technology companies including Tencent and Alibaba have met Liang to discuss potential cooperation, said people familiar with the companies. The technology interprets the context of online content to identify relevant brands for specific pages.

E-commerce 96

E-commerce CTR Click Through Rate Government 96

Martech

AUGUST 15, 2024

As observed here last week, products mentioning AI are significantly less popular with consumers than the same products when they don’t mention it. Technology companies have spent about $196 million this year through Aug. Shapiro+Raj , a global insights company, launched its interactive AI personas platform.

Commission 121

Commission Engineering Launch Conversion 121

Salesforce

SEPTEMBER 12, 2024

As the technology landscape continues to evolve and cybersecurity is more important than ever, it’s crucial to remember the importance of data security and practicing good cyber hygiene. Explore the Trust Zone inside the Trailblazer Forest to check out the latest security and privacy product demos and our new Cyber Challenge game activation!

Government 131

Government Gaming Trust Education 131

Martech

NOVEMBER 1, 2024

By targeting existing customers, you can use their marketing funnel engagement data, sales data and product usage data to create tailored growth plans, keeping expenses manageable while maximizing impact. Higher win rate due to known customer behavior and product usage patterns. Here’s how to build it. Personalization at scale.

Growth 133

Growth GTM B2B Strategize 133

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. Technology can handle compliance, but accountability is a human responsibility. Marketers are the stewards of ethical practices, ensuring technology serves both customers and brands.

Strategize 118

Strategize Campaign Technology Technology 118

Search Engine Land

AUGUST 28, 2024

It also reminds us that Google and Microsoft Bing aren’t the only search engines out there; they aren’t the only search engines developing core search products or new products and features using AI and LLMs as a backbone. Another key product in Baidu’s portfolio is Wenku. Get the newsletter search marketers rely on. Processing.

Engineering 93

Engineering X-functional Real Estate Territory 93

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. The Benefits of Partnering with an External Marketing Agency Agencies specialize in staying current with the latest trends and technologies.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

SEPTEMBER 11, 2024

Product management is in charge of anticipating and meeting customer’s emerging needs. Connect functional groups and leverage talent and technology via shared goals and connected data. customer persona, product feature, sentiment). customer persona, product feature, sentiment). executive outreach or sales engagement).

Cross-sell 108

Cross-sell Customers UX A/B testing 108

Martech

NOVEMBER 27, 2024

AI search company Perplexity has raised three funding rounds this year and launched a fourth, set to value the company at over $8 billion. It recently launched an enterprise version for corporate customers that will search internal files. AI search wars: Perplexity vs. Google, Microsoft, etc. The AI bubble will follow suit.

B2C 119

B2C Launch Gaming B2B 119

Search Engine Land

AUGUST 22, 2024

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. 1, 2024–May 31, 2024): Gemini launched on Dec. Search term length has increased since the launch of ChatGPT, but it has been slow. Consumers would still be searching “traditionally.”

Click Through Rate 90

Click Through Rate CTR Launch Start-ups 90

Partners in Excellence

NOVEMBER 21, 2024

I’m imagining the end game of all the productivity and efficiency hacks I see filling my feeds. For years, there have been hints, tips, technologies. How we can launch 1000s of “hyper personalized emails” in 15 minutes or less. How we leverage technologies to reduce the time we spend on administrative tasks.

Objection handling 126

Objection handling Technology Technology Up-sell 126

SaaStr

JANUARY 26, 2025

Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. Attentive spent months with brands, consumers, and regulators to crack this. The result?

Education 105

Education Legal Promote Growth 105

Martech

SEPTEMBER 26, 2023

Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. The release fulfils “one of our top customer requests,” said Samuel Bakouch, SVP, product management in a release. Dig deeper: Momentive Global, SurveyMonkey acquired by Symphony Technology Group Get MarTech! In your inbox.

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Launch Contact Technology Technology 117

Search Engine Land

AUGUST 30, 2024

This means tailored content, product recommendations and targeted ads that resonate more with individual consumers. The future of AI Before we delve into the historical milestones of AI, it’s important to understand where the technology is heading. AI-powered technologies such as voice assistants (e.g., Processing.

Transportation 98

Transportation Education Angle Healthcare 98

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch 123

Launch Represent Engineering CRM 123

Martech

FEBRUARY 20, 2025

And, their most pressing concern around the technology is a lack of reliability, the poll found. Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. The model creates commercially safe, production-ready video content.

Launch 88

Launch B2C Technology Technology 88

Veloxy

JUNE 7, 2021

People want to discuss and chat about the latest world event or recent technological innovation. . #6: 6: Sneak Peek at Our New [Product or Service]. This is the perfect way to kick off a new email campaign about an upcoming product launch. . #7: 13: She/He Said [This Product] Transformed Her/His Life.

Promote 300

Promote Launch Technique Sports 300

Heinz Marketing

AUGUST 9, 2024

Example: AI can help identify which products a customer is most likely to buy based on their browsing history and past purchases. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly. Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology.

Technology 123

Technology Technology Government Legal 123

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care. Get MarTech! In your inbox.

Launch 109

Launch A/B testing Campaign Technology 109