Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The model creates commercially safe, production-ready video content. Mindmatrix launched BridgeAI, a solution for ecosystem orchestration.

Launch 82

Launch B2C Technology Technology 82

SaaStr

JANUARY 26, 2025

A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3. Because while the payment problem was solved, the marketing side of mobile commerce remained broken.

Education 105

Education Legal Promote Growth 105

Search Engine Land

JULY 8, 2024

June 2005: Google Webmaster Tools (now called Google Search Console) was launched. 14, 2022: Google Search Console launches new HTTPS report. Page Experience The Page Experience report in Google Search Console provides a glimpse of how user experience is on your website.

CTR 106

CTR User Experience UX Launch 106

ConversionXL

APRIL 28, 2021

Our account registrations went up by 53%, meaning our users were investing further in our site, increasing their chances of returning. Wondering how to encourage users to engage with your product again and again, without constantly popping in their inboxes? We launched our second campaign a week later, and the story got worse.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

Product 142

Product Minimum Viable Product Price Launch 142

Search Engine Land

SEPTEMBER 9, 2024

Dividing an audience into distinct groups allows a business to tailor content, incentives and products and services that best suit their needs, interests and behaviors. Earn points for purchases : Starbucks’ app rewards customers with points for purchases, which can later be redeemed for products.

Technique 84

Technique Drivers/motivators Referrals User Experience 84

SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? It’s imperative to incorporate critical elements in your product-led strategy to ensure its success. Product-Led Growth: The Disruptive GTM Strategy. Product-Led Growth: The Disruptive GTM Strategy. The Trial Experience: The Art & Science .

Growth 113

Growth Product GTM User Experience 113

SaaStr

FEBRUARY 22, 2023

Despite all the advancements in technology, creating a product with a great user experience remains challenging. Many companies believe excellent product design comes from hiring the best engineers and signing up for the latest software instead of building from the users’ perspectives.

Minimum Viable Product 117

Minimum Viable Product Product Drivers/motivators User Experience 117

SaaStr

JUNE 7, 2024

Product is the connective tissue of an organization, it’s what drives innovation and the business forward. Today, Steve Won, 1Password’s CPO, walks us through the key three principles for building a successful multi-product roadmap. Many of us consider Steve Jobs to be the ultimate product person.

Product 116

Product GTM Drivers/motivators Launch 116

Search Engine Land

JULY 24, 2023

To make text posts as engaging as possible, TikTok has also launched a number of features for content creators to experiment with when posting text, including: Stickers : TikTok has a range of stickers that creators can use to enhance their text posts. The post TikTok launches text posts appeared first on Search Engine Land.

Launch 92

Launch User Experience Engineering Process 92

SaaStr

DECEMBER 7, 2021

Product-led scaling isn’t about growth hacking, and it can be challenging no matter where you’re starting. How do you navigate the product-led maze and set your company up for success? What is Product-Led Scaling? That’s a bit like product-led scaling: evolving and finding ways to succeed, no matter the circumstances.

Product 113

Product Growth User Experience Technique 113

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They determine what attributes the product needs to win against the competition. Start with product features.

Product 127

Product E-commerce Strategize B2B 127

SaaStr

FEBRUARY 2, 2025

Her company specializes in API integration platforms that enable SaaS companies to launch integrations faster and automate complex business processes. For example, Owner.com operates with a notably flat structure, maintaining a ratio of one product manager to sixteen engineers.

Negotiate 88

Negotiate Price Legal Engineering 88

ConversionXL

FEBRUARY 3, 2022

They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. People had a terrible experience using their product. Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. The result? Image source.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Hubspot

APRIL 21, 2020

But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. Here, let's explore how to conduct a successful launch, and how to ensure you can retain app users for the long-haul.

Launch 101

Launch UX Networking Cross-sell 101

ClickFunnels

JULY 22, 2021

Interstitial ads should not interfere with the user experience which is why you shouldn’t display them when the user: Has just launched the app. One of the most important concepts in copywriting is the distinction between features and benefits: A feature is a quality or a function of a product (e.g.

X-functional 246

X-functional Gaming Pitch Government 246

Salesforce

JANUARY 24, 2024

Even when different design teams work on the same products, using the same tools and design system, it takes effort to be consistent about collaboration. When teams don’t work together, it can affect how a customer or end user experiences your product. Our inaugural event featured team overviews and product deep dives.

UX 104

UX Product Launch User Experience 104

Search Engine Land

AUGUST 6, 2024

Ecommerce sites can notify users about sales, exclusive discounts and new product launches. Streaming services can invite users to watch a live match or inform them about the release of a new episode. You don’t have to aggressively offer users to subscribe immediately.

Growth 85

Growth CTR UX Click Through Rate 85

Search Engine Land

FEBRUARY 6, 2023

Google CEO Sundar Pichai today announced the soft launch of Bard to a set “trusted testers,” showcasing what this early experimental release looks like with some examples. These testers test Google’s products to help Google improve and understand how real users are likely to experience these products.

Launch 98

Launch Technology Technology User Experience 98

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

Product 88

Product Sell Education Launch 88

Partners in Excellence

APRIL 21, 2021

They’ve labeled this innovative approach, “product led growth.” Imagine that, “hot products win!” As I read all the insights and discoveries around product led growth, I have this overwhelming sense of “deja vu” all over again. We see huge dominance in consumer focused products.).

Growth 88

Growth Product Drivers/motivators Entertainment 88

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59

Launch Negotiate Product GTM 59

Smarter With Gartner

JULY 30, 2021

Many modern-day product teams continue to create original UX designs and craft digital experiences from scratch. It is a living digital product that requires a team, a plan and a set of specialized tools,” says Brent Stewart , Senior Director Analyst, Gartner. What value does a design system add? Code components.

UX 104

UX Engineering Product Government 104

SaaStr

JUNE 19, 2024

The three core areas to focus on are: Evolving your growth engine Building and solving for when to become a multi-product platform Investing in your people and team #1: Evolving Your Growth Engine Let’s start with some context for Bitly’s journey. Figure out how to convert some subset of users into paid. Refine the user experience.

User Experience 120

User Experience Launch Growth Price 120

Hubspot

OCTOBER 17, 2018

Nothing summons the old imposter syndrome monster quite like the moments before a big project launch. So I pulled up Product Hunt, spun up the tool details, and set it free for the community to have at it. Make My Persona: The #1 Product of the Day. They’d researched the best time and date for launching. I was learning.

Product 77

Product Launch Represent User Experience 77

Sales Pop!

APRIL 24, 2023

It might sound counterintuitive to create a game in a niche that is already very competitive, but the presence of the competition confirms that there is an audience for it, and they will be eager to play it when you launch it. You have bad UX User experience is essential for a good gaming experience.

Gaming 130

Gaming User Experience UX Entertainment 130

ConversionXL

DECEMBER 4, 2014

User experience guru Jared Spool was talking about the dangers of radical redesigns already back in 2003, Louis Rosenfeld was ranting against it in 2002, and so on. By the time it launched, it was already outdated. in the first quarter following the launch of its new website. If the product page performance sucks (e.g.

Conversion 124

Conversion User Experience A/B testing Launch 124

Martech

JULY 18, 2022

One of the key skills that the digital marketing industry is sadly ignoring, howver, is that of the User Experience (UX) expert. To understand the UX, you need to really understand the experience of the users. When we’re talking about user experience, we’re talking about their total experience.

UX 127

UX User Experience Campaign Service 127

ConversionXL

JULY 22, 2021

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. For example, if redirect A goes to redirect B and C to get to D it can make for a poor user experience and slow page speed. Like redirect chains, 404s don’t make for a great user experience. 5xx status codes.

User Experience 162

User Experience UX CTR Engineering 162

Search Engine Land

SEPTEMBER 27, 2023

Moving forward, you will need to use GA4 to conduct A/B testing and optimize your website or app’s user experience. Google explained that although Optimize is a longstanding product, the platform does not have features and services that customers need for experimentation testing. Why is Google Optimize sunsetting?

A/B testing 112

A/B testing User Experience Engineering Launch 112

ConversionXL

JULY 3, 2014

Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development. Within a month of taking the helm as CEO at the retailer, Ron Johnson launched a radical rebranding.

Drivers/motivators 133

Drivers/motivators Customers User Experience Retail 133

Search Engine Land

MAY 1, 2023

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization. The distinction is in the discipline of product management.

Product 88

Product Engineering User Experience Education 88

Search Engine Land

SEPTEMBER 7, 2023

The platform is hoping to improve the user experience and boost engagement for non-premium subscribers by running extended ads in the middle of videos as opposed to short ads throughout. Nicky Rettke, the head of YouTube’s ad products team, told the Verge : "There are a lot of factors that go into deciding when to show an ad break.

User Experience 126

User Experience Launch Engineering Conversion 126

Highspot

FEBRUARY 11, 2020

In the age of product-led growth, business-critical apps are no longer decided by executives behind closed doors. Rather, everyday users are driving organic growth, championing the platforms they love and catapulting these products into the spotlight. And as much as possible, use your own product. Never Stop Innovating.

Product 72

Product Technology Technology User Experience 72

ConversionXL

JULY 16, 2021

Gumroad , a software that allows content creators to easily sell digital products, gets straight to the point with their unique selling proposition (USP) : They state exactly who their target audience is: creators. Figure out how your product uniquely fits into the market and drive that message home. More on this later.

Niche 127

Niche User Experience Launch Transportation 127

Veloxy

NOVEMBER 29, 2021

There are plenty of disparate solutions for this quandary, however, integrating automation and sales artificial intelligence is by far the most efficient and productive path you can take. In today’s world of mobile apps, it’s a common practice for app developers to constantly survey their customers on user experience.

Sales 290

Sales Quota Up-sell Contact 290

Search Engine Land

NOVEMBER 15, 2023

It now shares the same brand name as multiple other Microsoft AI products. Bing Chat, part of the new Bing that was powered by ChatGPT for search, launched Feb. Bing Chat has handled more than 1 billion prompts and queries since it launched, Microsoft Bing said in a blog post. Bing Chat has a new name as of today – Copilot.

Launch 104

Launch User Experience Engineering Market share 104