Search Engine Land

AUGUST 28, 2024

It also reminds us that Google and Microsoft Bing aren’t the only search engines out there; they aren’t the only search engines developing core search products or new products and features using AI and LLMs as a backbone. Another key product in Baidu’s portfolio is Wenku. Recently, competition has heated up even more.

Engineering 93

Engineering X-functional Real Estate Launch 93

Search Engine Land

MARCH 15, 2023

Two qualities are at the core of what makes a great SEO product manager : Adaptability. This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. For an SEO PM, optimizing for search is the product. Critical thinking.

Product 78

Product X-functional Objectives and Key Results Engineering 78

ClickFunnels

AUGUST 19, 2021

Buying a product. So in this case the conversion rate is: 10/100 x 100 = 10%. Once you have someone’s email address, you need to convert that lead into a paying customer by persuading them to buy your product. They buy your product. What percentage of the people that visited it bought your product?

Conversion 244

Conversion Sales Lead generation X-functional 244

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 130

X-functional Customer Relationship Management CRM Relationship Management 130

SaaStr

JULY 20, 2024

Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. When going through hyperscale, it’s important to ensure all teams are aligned, which means aligning engineering and product to GTM. How do you do that? By keeping very similar revenue goals in mind.

GTM 121

GTM X-functional Engineering Launch 121

Search Engine Land

DECEMBER 28, 2023

However, it was confirmed that Vidhya Srinivasan, who previously led product and engineering for ads, will take over leadership of the Ads team reporting to Google Senior Vice President Prabhakar Raghavan. Apparently, he just wanted “a new challenge” after working in advertising for 15 years. billion in lost ad revenue.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

FEBRUARY 23, 2024

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. Dig deeper: SEO product manager vs. SEO manager: What’s the difference? If it is a wrong link to a product page coming from the navigation, it is.

X-functional 115

X-functional Territory Launch Follow-up 115

SaaStr

NOVEMBER 23, 2021

They had incredible ROI from this year’s SaaStr Annual, including a brand re-launch on-site and meeting hundreds of new prospects, but some things didn’t go according to plan. Live events are a forcing function for your entire team, not just sales, and marketing. So it had to happen. Visit your customers, wherever they are.

Technique 111

Technique X-functional Launch Pitch 111

Hubspot

JUNE 22, 2015

Or maybe you’re facing that classic, high school-era, “Oh-crap-I-totally-forgot-my-presentation-was-due-tomorrow” scenario, where, for whatever reason, you completely forgot that you were supposed to be launching a content marketing campaign the next day. Twitter post image: 1024 x 512 pixels*. Twitter cover image: 1500 x 500 pixels.

Launch 78

Launch Campaign X-functional Promote 78

Search Engine Land

DECEMBER 5, 2023

AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max. This lowers the barrier of video production for advertisers and ultimately gives them more media options to test. But, as Google said, those models all had fairly low adoption rates, so fallout is minimal.

B2B 101

B2B X-functional UX Campaign 101

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. Train and support marketing staff on using marketing technology products. Research and recommend new marketing technology products. Design and manage internal workflows and processes.

X-functional 105

X-functional Objectives and Key Results Technology Technology 105

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. The journey covers three stages.

B2B 118

B2B GTM Objectives and Key Results X-functional 118

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than the CEO running around telling the engineers exactly what to build, you now have product managers. And, the second system is what I call the product marketing system.

Finance 119

Finance X-functional Launch Objectives and Key Results 119

Martech

MARCH 21, 2023

Reason 1: You don’t know what you don’t know Unfortunately, this overlap is unintentional and may stem from a product purchased to solve a specific problem at a certain point. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 110

X-functional Negotiate Contract Technology 110

Sales Hacker

OCTOBER 11, 2024

Product : Vanta Your deal is almost closed, and all that’s left is the security review. Churn is influenced by metrics like product usage, QBR frequency, and expansion opportunities. Palmyra X 004 distinguishes itself with its exceptional performance on function calling tasks.

GTM 99

GTM X-functional Pipeline Construction 99

ConversionXL

FEBRUARY 28, 2017

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? Does clicking the key functionality do anything? Does the UI open? via SlideShare). Validate, learn, iterate.”

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Martech

JUNE 6, 2023

Marketers and martech professionals have the option to buy one product or a full platform suite. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. Often, those newly acquired products still need to be worked into the overall ecosystem.

X-functional 119

X-functional Cross-sell Contract Up-sell 119

Search Engine Land

OCTOBER 4, 2023

A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. Follow the #ppcchat hashtag on X to read up-to-the-minute news from PPC professionals.

X-functional 96

X-functional Retail Engineering Follow-up 96

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Teammates and clients will leave.

X-functional 131

X-functional Clients Growth Start-ups 131

Martech

JULY 7, 2022

X-Axis: A range of skills from a focus on technology to creativity and arts. As a cross-function business partner and primary contact for IT, compliance, and legal, in addition to the traditional MOps role of achieving marketing/sales alignment. That work espoused the view that you could be both a marketer AND a technology leader.

X-functional 98

X-functional Legal Campaign Negotiate 98

Hubspot

JUNE 21, 2018

Stop programs from automatically launching when your computer turns on. They could be crucial for the function of your computer or other applications. On Mac OS X, you can download CCleaner to find and delete temporary files in your hard disk. Stop programs from automatically launching when your computer turns on.

X-functional 78

X-functional Launch Territory Start-ups 78

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

With the help of intuitive survey software , you can learn what clients think of your new product, predict what they’ll buy in the future based on what they’ve bought in the past, and measure your influence on an individual’s actions after they encounter your brand. Reporting and analytics functionality in SoGoSurvey ( Source ).

X-functional 116

X-functional CRM Networking Price 116

SaaStr

MARCH 26, 2024

95% of the folks I talk to don’t understand the product themselves,” Jason says. We don’t need mediocre CSMs making $100k a year who don’t know the product or take forever to get back to you. As a founder, you need to be more involved in functional areas like sales support and success. Trust is a big deal with customer support.

Price 121

Price X-functional Growth B2B 121

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?

X-functional 88

X-functional GTM UX Objectives and Key Results 88

ConversionXL

SEPTEMBER 3, 2021

To do that, you need to define goals pre-launch to drive optimization post-launch. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. Take Duolingo’s app product page. Define goals with continuous growth in mind.

UX 121

UX X-functional A/B testing Follow-up 121

SaaStr

APRIL 30, 2022

If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Customers love SaaS products and tools because it simply works. The other piece of it is there’s a perception that SaaS products are less expensive. One is customers.

Price 98

Price Launch X-functional Contract 98

Partners in Excellence

JUNE 14, 2016

We equip our sales teams with the ability to answer any question customers might have about our products and services. Sales people, can go on forever about features, functions, feeds, and speeds for each of the products they sell. This can’t be generic–improve productivity, reduce costs, grow revenue.

X-functional 84

X-functional Customers Manufacturing Sales 84

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. The process can take months to complete, which is not always ideal, especially when you want to release a product MVP to the market ahead of your competitor. Sound familiar ?)

X-functional 88

X-functional Objectives and Key Results Meeting Engineering 88

SaaStr

APRIL 30, 2024

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. Every function gets a stack rank.

Go To Market 122

Go To Market GTM X-functional Objectives and Key Results 122

Hubspot

APRIL 17, 2020

Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand's services or products? Regardless of the situation, you can probably recall a recent time in which your attention was drawn to a product because someone you respect has exhibited high praise about it.

Angle 101

Angle X-functional Technique Campaign 101

Martech

OCTOBER 29, 2024

This would work better: “Develop a campaign that leverages customer insights, will result in 25% of the audience associating us with X and sets the stage for next spring’s product launch.” This problem is too tight: “Develop a campaign that will achieve the following 10 objectives.”

Objectives and Key Results 129

Objectives and Key Results X-functional A/B testing Campaign 129

Veloxy

SEPTEMBER 28, 2021

As we mentioned earlier, a lot of entrepreneurs have actually found success by launching startups and building careers on little more than cold emails. Therefore, they really don’t have any real reason to care about you or your amazing products. The most interesting part is that Dhruv didn’t even have a product yet at the time.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

ConversionXL

AUGUST 27, 2019

They can now deliver a lot of the same functionality, and your main decision-making factor could be the pricing model. And its data-layer functionality is versatile. Now they’ve launched a mobile app. But don’t launch a great idea if tracking is an afterthought. Consult experts. Stay focused. Not using tag managers.

GTM 124

GTM X-functional CRM Technology 124

Search Engine Land

OCTOBER 10, 2023

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). GDP trajectory.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

ConversionXL

JUNE 23, 2019

For example, your wife said Product X is good, or your friends said Service Y sucks. My guess is that you won’t buy it—even though the price is amazing, and you know it’s a good product. It’s more forgivable in blog posts, but unacceptable on your homepage, product pages, and other more static pages.

Trust 132

Trust X-functional User Experience Price 132

ConversionXL

SEPTEMBER 13, 2012

your wife said it’s good or your friends said service X sucks). My guess is that you won’t buy it – even through the price is amazing and you know it’s a good product. It’s more forgivable in blog posts, but unacceptable on your home page, product pages and other more static pages. What do you do?

Trust 133

Trust X-functional Price Contact 133

Hubspot

MAY 4, 2012

Yesterday, Facebook rolled out its new Offers product to all local business pages in the U.S. -- a feature that allows marketers to create coupons to share on their timeline. If your business is , in fact, a local one, then you'll find the new functionality right within the normal composer tool on your page's timeline.

X-functional 78

X-functional Promote User Experience Represent 78