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How Facebook Ads Have Evolved [+What This Means for Marketers]

Hubspot

Roughly two months after Mark Zuckerberg and Eduardo Saverin launched Facebook in February 2004, the two took some minor steps to monetize the platform — just enough for a small financial cushion to help while the company got off the ground. 2007: Facebook officially launches its Facebook Ads platform. The History of Facebook Ads.

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Ecommerce Landing Pages: Fewer Distractions, More Conversions

ConversionXL

Notice how the product photograph—however striking—doesn’t take up much real estate? Case studies: ecommerce merchants experimenting with landing pages. Several ecommerce site builders like Shogun , Zipify , and PageStudio allow Shopify store owners to create and launch specialty landing pages for online products or events.

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How To Make Mobile Convert: The Most Common Mobile Store Mistakes

ConversionXL

Personal computers generally have much more screen real estate for displaying information, and that extra space benefits e-commerce. It’s much easier for computer users to view side by side comparisons of products. In our tests, these small delays accumulate and produce user frustration quickly. Tablets vs. Smart Phones.

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Microsoft on the future of advertising and conversational AI

Search Engine Land

It can be hard at times to find the information that people are seeking, and so we launched Bing Chat to bring better search results and answers to complex questions,” Sainsbury-Carter said. “It’s because the user journey is shortened, so there is a faster path to conversions.

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11 Ideas to Grow Brand Awareness at Lightning Speed

Hubspot

What would your users want in return for referrals? Growth: Idea: Launch as a Closed Beta. Evernote initially launched as a closed beta. Lesson: Experiment with the right formats for your audience. A pop-up survey for your website to help with user experience on your site.). 3) Evernote. (`A 6) Qualaroo. (A

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This day in search marketing history: February 3

Search Engine Land

Google’s Mortgage Calculator Quick Answer Now Live 2015: Google launched their dynamic mortgage calculator quick direct answer in the search results for variations of queries around [mortgage calculator]. Answers.com Acquired For $127 Million 2011: But shareholders promised to prevent the deal from happening.

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

Marketers were taught to load as many gobbledygook words like “unique” and “first ever” and “launch” into headlines and then charm, cajole, and convince reporters to tell their story in a positive way using a combination of press releases, pitch documents, and phone calls. Old School: Build and Deliver Upon a Major Campaign.