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OpenAI is ‘going to build a search product’

Search Engine Land

OpenAI didn’t launch its heavily rumored search product earlier this year, but it’s coming. They have not launched the search product, but they have said they would build it. He shared his thoughts on whether OpenAI search could become a reliable traffic referrer: “That’s the bet. ” Why we care.

Product 97
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Measuring marketing’s impact: From metrics to growth

Martech

It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. This ensures alignment with market demands, leading to successful launches and sustained growth. ” True value isn’t just a sales bump.

Growth 119
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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

This is called referral marketing. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey.

Referrals 124
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Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Martech

AmEx takes their MGM referral program to another level . American Express’s referral program, known as “Member-Get-Member” (MGM) is nothing new, of course. The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. Chris Wood, Editor. Read more here.

Referrals 107
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Why account-based expansion is B2B’s next growth lever

Martech

Greater potential for product advocacy and referrals and customer stories for marketing. Step 3: Test and iterate Launch pilot program with selected accounts. Customer data enables more precise targeting and personalization compared to generic intent data. Higher win rate due to known customer behavior and product usage patterns.

Growth 135
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How to boost audience engagement: Top strategies and techniques

Search Engine Land

Advocacy and referral bonuses : Create compelling referral bonuses for customers to. Popular virtual event formats include webinars, summits, conferences and product launches. Earn badges : The navigation app Waze creates a hierarchy of users based on points. Greater flexibility for attendees.

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How to Build Lasting Relationships with Loyalty Marketing

Salesforce

Loyalty marketing use case 1: How to get to know your members  When launching or evolving a loyalty program, it is important to understand who your members are and what is important to them. Once you launch your program, you can mine the data and engagement to understand your customers better. This is where we should be headed.