Heinz Marketing

NOVEMBER 2, 2018

Trade shows represent a huge percentage of many companies’ marketing budgets, yet can be maddeningly difficult to manage effectively to drive true ROI, sales pipeline and customer impact. That’s one reason I’m so excited to see what my friends Alice Heiman and Dianna Geairn have launched.

Tradeshows 65

Tradeshows Launch Represent Pipeline 65

SBI

AUGUST 13, 2019

BRENDAN: Typically, there are ‘triggers’ that lead to a transformation: entering a new market, a significant new product launch, a merger or acquisition, an influx of new hires (perhaps as a result of a new round of funding), and so on and so forth. Let’s use the onboarding example.

Tradeshows 38

Tradeshows Quota Sales Technology 38

SBI

DECEMBER 30, 2019

The importance of Marketing & Sales Alignment is obvious when it comes to tradeshows. Read “Sales Tools to Increase Tradeshow ROI” if you not only want to have better insight on event ROI but also want to ensure a higher ROI. Tons of money and resources are spent on both sides. Consider metrics.

Tradeshows 32

Tradeshows Technology Technology Quota 32

Heinz Marketing

FEBRUARY 20, 2019

In fact, according to ON24’s 2018 Webinar Benchmark Report, 95% of practitioners agree webinars represent a key part of their marketing and lead generation efforts, as well as: 76% reporting webinars enable them to reach more leads. Over one-third (38%) considering webinars to be ‘critical’ to their digital communications.

Cross-sell 70

Cross-sell Promote Lead generation Presentation 70

Heinz Marketing

FEBRUARY 20, 2019

In fact, according to ON24’s 2018 Webinar Benchmark Report, 95% of practitioners agree webinars represent a key part of their marketing and lead generation efforts, as well as: 76% reporting webinars enable them to reach more leads. Over one-third (38%) considering webinars to be ‘critical’ to their digital communications.

Cross-sell 63

Cross-sell Promote Lead generation Presentation 63

SBI

FEBRUARY 19, 2020

Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Founded by tech innovator Peter Gillett in 2008, Zuant provides mobile lead capture solutions for companies seeking to maximize their investment in tradeshows. Industry News.

Clients 20

Clients Tradeshows Growth Follow-up 20

Sales Hacker

OCTOBER 21, 2019

Co-Founder & CRO of TradeShow Makeover. This year we’re launching a program to donate a percentage of our profits to “Girl Rising.” I wanted to join a start-up that aligned with my mission-driven values and found a spot as a Business Development Representative. . Alice Heiman. Why did you choose sales? .

Sales 98

Sales Up-sell Start-ups Cross-sell 98