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The small B2B marketing team’s guide to ABM

Martech

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). Collect feedback Collect qualitative feedback through surveys or conversations with sales representatives.

B2B 112
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AI-powered martech news and releases: February 20

Martech

Not exactly a representative group. Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. HIVE Strategy launched MarketingGrader.AI, an AI-driven tool for analyzing a companys marketing strategy.

Launch 87
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Where AI Really Matters in Vertical SaaS With CEOs of Owner, Alloy Automation, and DoNotPay

SaaStr

Her company specializes in API integration platforms that enable SaaS companies to launch integrations faster and automate complex business processes. Under her leadership, Alloy Automation has pioneered the use of AI to streamline API integration and documentation processes.

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The science behind high-performing calls to action

Martech

The psychology of color Color influences how users perceive and respond to CTAs. Green represents progress and positivity, making it effective for actions like Next step or Complete. Use high-contrast color combinations for readability, descriptive alt text for screen readers and buttons large enough for users with limited dexterity.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. We launched our second campaign a week later, and the story got worse. One of our recent “painted doors” involved offering cash prizes to our users.

Product 151
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Marketo’s August releases: A manager’s guide

Martech

Marketo introduced productivity, user experience and permission control features last month. Advanced calendar routing rules are aimed at improving user experience. Here’s the TL;DR. Details on each are below. Marketo introduced: A new solution for preventing bots from form stuffing and other nefarious activities.

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How To Create Customer Personas With Actual, Real Life Data

ConversionXL

Within a month of taking the helm as CEO at the retailer, Ron Johnson launched a radical rebranding. MailChimp created graphics with images of real people to represent the different segments of their customer base. They can provide tremendous insights into how to create better user experiences, persuasive copy, or pricing models.