Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience.

Retail 110

Retail Launch Manufacturing Campaign 110

Search Engine Land

SEPTEMBER 26, 2023

Microsoft Advertising Network for retail has been rolled out in the US. The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand. Why we care.

Retail 104

Retail Networking Launch Campaign 104

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” The influence of TikTok creators on younger consumers isn’t in question.

Retail 122

Retail Promote Growth Launch 122

Martech

JANUARY 9, 2025

Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. Jellypod launched its AI podcast studio. This update includes deep API integrations with major retailer DSPs, such as Amazon DSP and Walmart Connect DSP. BrandRep launched an AI-powered keyword generator.

SQL 113

SQL Retail Launch Campaign 113

Martech

OCTOBER 31, 2024

This creates significant challenges when purchasing vehicles — a necessity for most households — leaving many vulnerable to predatory used auto retailers and lenders. Testing of the pre-approval bot is currently underway in select markets, with plans for a nationwide launch in 2025.

Objectives and Key Results 131

Objectives and Key Results Retail Finance Launch 131

Martech

NOVEMBER 21, 2024

“For retailers that are using AI agents, particularly within their customer service channels, they’re seeing chat engagement grow at two times the rate of retailers that are using traditional chatbots or other kinds of service channels,” Caila Schwartz told us.

Retail 106

Retail Sales Launch Service 106

Martech

JULY 23, 2024

Launch campaigns to help your audience spot the real deal. Partnerships with anti-counterfeiting technology providers, IP law specialists and R&D tax credit consultants can empower and support your brand’s innovation efforts from inception to market launch and beyond. Swift action can prevent significant damage to your brand.

E-commerce 121

E-commerce Legal Pharmaceutical Trust 121

Martech

OCTOBER 1, 2024

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Advertisers have limited control over where ads appear.

Retail 121

Retail Campaign Drivers/motivators Launch 121

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. The team saved 1,300 hours simply by automating campaign setup!

Non-Profits 115

Non-Profits Real Estate Launch Campaign 115

Martech

JULY 25, 2024

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform.

Click Through Rate 109

Click Through Rate B2C Launch Sports 109

Martech

DECEMBER 30, 2022

Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are. Dig deeper: Why we care about retail media networks.

Retail 114

Retail Networking Up-sell Consult 114

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech.

Retail 107

Retail Launch Campaign Contact 107

Martech

MAY 27, 2022

Shoppable video and display units can be seen by users in the Instagram Marketplace as they shop products from specific grocery retailers. The post Instacart launches shoppable ads appeared first on MarTech. Participants in the pilot program include Dove, PepsiCo, Mondelez International and S.Pellegrino. Video and display units.

Launch 127

Launch E-commerce Retail Campaign 127

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 113

Retail Networking Profit margin Technology 113

Martech

JANUARY 7, 2022

At CES, NBCUniversal announced the launch of NBCUnified, a first-party identity platform that pulls together consumer data from across the company’s wide-ranging touchpoints, including premium video content, e-commerce, sports, subscriptions and theme parks.

Launch 113

Launch E-commerce Retail Entertainment 113

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. Alongside Product Finder, Emarsys will launch AI Subject Line Generator using genAI to recommend relevant email subject lines.

Launch 110

Launch Product Retail Campaign 110

Martech

JULY 11, 2024

Kevel , an ad-serving platform, has launched Kai, a suite of AI features designed to improve campaign performance and revenue. Kai includes two new features: Forecast, which uses machine learning to predict ad performance, and Custom Relevancy, which allows retailers to integrate their own AI models for targeted advertising.

SQL 88

SQL Launch Campaign Retail 88

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand.

Objectives and Key Results 123

Objectives and Key Results Campaign Strategize Retail 123

Sales Pop!

AUGUST 17, 2021

The ecommerce giant is always striving to improve their customer service, a case in point is Amazon One, which was launched in 2020 with the sole purpose of making everyday activities effortless. Now, the retail giant took things further with Amazon One. The retail giant did place a one-year ban on the sale.

Technology 246

Technology Technology E-commerce Retail 246

Martech

SEPTEMBER 21, 2022

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. These new channels are available through Kroger’s self-serve Private Marketplace, which was launched in 2021. Dig deeper: Why we care about retail media networks. Retail data.

Retail 98

Retail Networking Campaign Launch 98

Martech

MARCH 6, 2025

Demandbase (see below) just launched Agentbase. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. launched AI services for workflow automation and digital marketing. Totaligent launched a beta website showcasing its AI-powered marketing platform.

Launch 92

Launch Retail Campaign Engineering 92

Search Engine Land

OCTOBER 3, 2024

Google today is launching a new results page today for iOS and Android devices in select countries. Price comparisons across retailers. This presents a new opportunity for you to reach people who are looking to buy the products you sell. New Lens Search results. It will show product information, such as: Reviews. Where to buy.

Retail 80

Retail Launch Price Presentation 80

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Retail as the ultimate brand ambassador For years, retail KPIs have focused on revenue per square foot. Wayfair is also expanding its physical retail footprint to enhance customer engagement and brand presence.

Retail 77

Retail Drivers/motivators Launch Up-sell 77

Martech

OCTOBER 13, 2022

This marks the next step for Lowe’s network, which launched a year ago. Dig Deeper: Why we care about retail media networks. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo Member Connect. . Retail media networks aren’t just happening at retailers.

Retail 98

Retail Networking Launch Campaign 98

Martech

SEPTEMBER 26, 2022

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. To drive users to the Walmart hubs, the retailer is using paid and earned media, both in-game and on platforms besides Roblox. Why we care. Walmart Land.

Launch 115

Launch Electricity Strategic partnership Gaming 115

Search Engine Land

MARCH 18, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility, and increase sales, the search ad company told us. ” Google partnered with Lowe’s as an early beta partner.

Retail 90

Retail Launch Campaign Contact 90

Search Engine Land

SEPTEMBER 14, 2023

The post Amazon launches new search functions on mobile to rival Google appeared first on Search Engine Land. Amazon is rolling out new features to improve its search capabilities on mobile. This means that sometimes things may look different as we test new features, but our mission remains the same: to help you find what you’re looking for."

Launch 124

Launch Retail Engineering Trust 124

Iannarino

JULY 3, 2021

There was no reason to call retail stores, day care centers, churches, and a long list of other kinds of companies that would not benefit from what I sold. Launch into all the questions you would normally ask a contact during a discovery meeting , so they recognize that they have no reason to ever agree to meet with you.

Cold Call 325

Cold Call Pitch Retail Clients 325

Martech

FEBRUARY 25, 2022

Amazon is still the space to launch brands despite intense competition. For brands, that means it’s still the place to launch products and connect with customers. The amount of competition on Amazon can be discouraging for new brands, but the payoff from executing the right launch strategy can be rewarding.

Launch 110

Launch E-commerce Transportation Retail 110

Martech

NOVEMBER 7, 2023

Walmart and NBCUniversal are launching a new commerce partnership that allows streaming viewers to shop items featured in a hit TV show. “Now, through the power of Must ShopTV, and with Walmart as our launch partner, Bravo fans can get even closer to the content they love by discovering the brands that are already part of the story.”

Launch 106

Launch Retail Technology Technology 106

Martech

NOVEMBER 29, 2022

Brands, retailers and publishers will need efficient, comprehensive, and accurate solutions to leverage their first-party data for growth,” said Pillai. Salesforce also launched a new experience for their AppExchange earlier this year, improving the ability for marketers to find what they want on the app marketplace. Get MarTech!

Launch 107

Launch CRM Retail B2B 107

Martech

OCTOBER 6, 2022

This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. For the current Halloween campaign, the retailer drafted Super League Gaming to support the virtual 3D experience within Roblox. Hot Topic’s Halloween Forever Collection on Roblox. Get MarTech!

Launch 101

Launch E-commerce Retail Gaming 101

Martech

JUNE 8, 2022

Primary use cases, he said, include fashion, retail, CPG and media. The post Salesforce launches pilot NFT cloud appeared first on MarTech. .” Examples in the fashion sector include being able to vote on the color for a new piece of clothing, receiving exclusive clothing items, joining meet-ups with designers.

Launch 107

Launch Commission Retail Campaign 107

Martech

JANUARY 26, 2022

Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social platform. The post Snapchat launches augmented reality tool Shopping Lenses appeared first on MarTech.

Launch 104

Launch E-commerce Retail Price 104

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico.

Retail 98

Retail Networking Strategic partnership Campaign 98

Search Engine Land

SEPTEMBER 5, 2024

For many B2C retailers, this approach works well. The client understood the importance of launching (or relaunching) a new product category. With all of these account changes, we built a strong foundation from which we could not only launch and promote this new product category but also scale all product lines into the future.

Territory 92

Territory Construction Agriculture Campaign 92

Martech

OCTOBER 22, 2024

Dig deeper: 2024 online holiday spending set for record year with $240 billion in sales A look at Prime Big Deal Days Globally, non-Amazon retailers had flat sales growth compared to last year, according to Salesforce. retailers saw a 5% decline in sales. Retailers weren’t driving the same traffic or purchases as they did last year.

Retail 66

Retail Promote Price Follow-up 66