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Retail media networks continue to grow: 2025 predictions

Martech

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. These models mix in-house technology with third-party solutions.

Retail 115
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Inside Amazon One: The Pay-by-Palm Technology Everyone is Talking About

Sales Pop!

The ecommerce giant is always striving to improve their customer service, a case in point is Amazon One, which was launched in 2020 with the sole purpose of making everyday activities effortless. Now, the retail giant took things further with Amazon One. The retail giant did place a one-year ban on the sale. Final Thoughts.

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AI-powered martech releases and news: November 21

Martech

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI.

Retail 108
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How to protect your brand from AI dupes

Martech

The tech battle against brand fraud Fortunately, the same technology powering these sophisticated dupes is also at the forefront of brand protection. They’ve developed an invisible encryption technology that seamlessly integrates into product packaging or the products themselves. .

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How to use generative AI to reduce friction and convert car buyers

Martech

This creates significant challenges when purchasing vehicles — a necessity for most households — leaving many vulnerable to predatory used auto retailers and lenders. This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans.

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Snowflake launches Retail Data Cloud

Martech

Snowflake today launched Retail Data Cloud, which allows retailers, manufacturers, distributors, CPG vendors, and industry technology providers to leverage their own data, access new data, and securely collaborate across the retail industry. What does it do? Get the daily newsletter digital marketers rely on.

Retail 98
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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting.