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AI-powered martech releases and news: July 11

Martech

Kevel , an ad-serving platform, has launched Kai, a suite of AI features designed to improve campaign performance and revenue. Cortex also provides access to pre-trained AI models and simplifies their use with SQL queries. Autogon AI launched a new tool called GenR8 Video.

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AI-powered martech news and releases: January 9

Martech

This new feature allows advertisers to generate SQL queries for their desired audience using natural language. Jellypod launched its AI podcast studio. Integral Ad Science launched its AI-driven Total Media Performance (TMP) solution. Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform.

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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

SQL With GA4 and the push to create data lakes via BigQuery with your own historical data rather than Google retaining it, you may hit a point in your year-on-year analysis in Google Analytics now within the interface where you may hit a wall, specifically with conversion events. Dig deeper: Why server logs matter for SEO 5.

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails. Avarra – announced their launch and delivered a live demo at the GTMfund annual retreat. What you can do is focus on metrics that lead to those results.

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Account Based Selling: The Easy Guide for Beginners

Veloxy

Meanwhile, it is important to have a clear understanding of your objectives and key performance indicators before launching your account based selling models. Identify your Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL). If you do implement account based selling, you don’t have to use it for every client.

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ActionIQ to add CXAI suite to its CDP

Martech

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills.

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The Essential SaaS Metrics for Growth

ConversionXL

ReferralCandy Growth Manager Darren Foong said the company found itself in a unique position when they launched their second SaaS startup, CandyBar , in 2017. Unless your marketing team checks whether MQLs reach the SQL stage, the sales team could waste time chasing unqualified leads. Image source). Image source).

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