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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Benioff said customers will launch 1,000 of the bots at next week’s Dreamforce conference. Agentforce Two, with some Atlas Reasoning Engine components, is expected to launch in February. Processing.

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OpenAI starts testing SearchGPT prototype, here’s what it looks like

Search Engine Land

SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. ” OpenAI shared some videos of the “faster and easier” SearchGPT experience: It starts with a search box asking you, “What are you searching for.” How SearchGPT works. The OpenAI search story so far.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Which processes should we automate to scale up localized campaigns profitably? The following strategies offer a helpful starting place. This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting.

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CLG Logistics: Practical Tips for Precision Campaigns

Heinz Marketing

We have defined CLG in other posts , if you are new to the concept I recommend starting there. Tighten up that ICP. Section 2: Start Early with Localized Targeting Most needed info is available on-site, but you might need to call. Start early, and don’t assume it’ll be a quick process. Always have a Plan B ready.

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Essential KPIs to measure generative AI’s success in marketing

Martech

Start with strategy The golden rule for establishing AI success metrics is to start with developing a clear strategy. Let’s roll up our sleeves and look at a few real-world examples, shall we? This tool has recently launched, so stay tuned for a full case study outlining PIA’s performance in the coming months.

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HubSpot launches new genAI-powered Content Hub

Martech

” That led to the launch of CMS Hub — but content marketing kept evolving. “The old school, write a blog post, wait for it to show up on Google and start to get leads, was starting to be challenged. Email: Business email address Sign up now Processing.

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How to use AI in email marketing without losing the human touch

Martech

Order now and enjoy a special launch discount of 15%! Perfect for people who like to play pickleball all afternoon or for those just starting to figure out that perfect grip. Of course, since you’re on our email list, you are getting first dibs on the ProX Paddle with a special launch discount of 15%! Processing.

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