Hubspot

AUGUST 22, 2012

Today, Facebook has officially launched its own version of PPC search ads, called Sponsored Results. While Facebook hasn't yet made any public mention of the launch, the social network did send announcements to some marketers today officially mentioning the release of the new advertising feature, according to TechCrunch.

Launch 78

Launch X-functional Territory Networking 78

Partners in Excellence

JULY 15, 2015

It’s brilliant in it’s simplicity and is a great starting point to look at the challenges of B2B Decision-making. Each of these things impact the buying formula Jeff establishes: CD x CF > C + F (If you want to know what it means, read Jeff’s article ). For the Treasurer: CD TR x FP TR > C TR + F TR.

B2B 111

B2B X-functional Finance Drivers/motivators 111

ClickFunnels

AUGUST 19, 2021

So in this case the conversion rate is: 10/100 x 100 = 10%. The reason why this sales funnel model works so well is that it allows you to: Start the relationship with the potential customer by providing free value. As Russell explained in the video: If he walked up to you out of the blue and said “Hey! What Is a Sales Funnel?

Conversion 244

Conversion Sales Lead generation X-functional 244

Sales Hacker

MARCH 4, 2025

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. And when should companies start thinking about making that shift?

GTM 77

GTM X-functional Start-ups Campaign 77

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads , launching Performance Max , or dumping Universal Analytics for Google Analytics 4. It’s imperative that PPC practitioners stay up to date on new developments in the industry.

X-functional 96

X-functional Retail Engineering Follow-up 96

ConversionXL

MARCH 28, 2019

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns.

Campaign 127

Campaign Product Launch Referrals 127

SaaStr

NOVEMBER 23, 2021

They had incredible ROI from this year’s SaaStr Annual, including a brand re-launch on-site and meeting hundreds of new prospects, but some things didn’t go according to plan. Live events are a forcing function for your entire team, not just sales, and marketing. Are we going to set up meetings in advance?

Technique 109

Technique X-functional Launch Pitch 109

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns. AI can help solve this issue.

X-functional 119

X-functional Customer Relationship Management CRM Relationship Management 119

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max.

B2B 101

B2B X-functional UX Campaign 101

SaaStr

APRIL 2, 2023

I wrote up a document of what I expect from our leaders, in extreme detail. Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get.

X-functional 131

X-functional Clients Growth Start-ups 131

SaaStr

AUGUST 12, 2020

David Sacks, General Partner at Craft Ventures joins the New New in Ventures to discuss The Cadence and how to structure around it while building a start-up. When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. billion dollars.

Finance 117

Finance X-functional Launch Objectives and Key Results 117

SaaStr

APRIL 30, 2024

The focus was cleaning up and rebooting, which meant exiting two of the four AEs in his first 45 days. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. Now, they have over 22 BDRs.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

ConversionXL

SEPTEMBER 3, 2021

You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. Doing so helps to level up your UX and build personalized, tailored journeys. To do that, you need to define goals pre-launch to drive optimization post-launch. And, 65% of downloads happen post-search.

UX 121

UX X-functional A/B testing Follow-up 121

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. Seven years ago, Brinker came up with a list of six primary marketing technologist roles. With this in mind, he arranged the four marketing technologist roles along an X and Y axis.

X-functional 101

X-functional Objectives and Key Results Technology Technology 101

SaaStr

DECEMBER 8, 2023

The Enterprises at the forefront are starting to adopt techniques around fine-tuning their models to personalize them for every single user and customer, where data doesn’t leak between customers, so it’s highly personalized for any kind of complexity and use cases. There’s a merger of two personas that historically have been separate.

GTM 123

GTM SQL X-functional Engineering 123

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. However, it will be up to the person to critically analyze AI’s results, determine what is true, and validate those assumptions by talking to real customers.

X-functional 118

X-functional Cross-sell Territory Retail 118

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? Getting Started with Android.

X-functional 88

X-functional UX GTM Objectives and Key Results 88

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

Paid plans : Small team plans start at $49 per month and include 25 question types and data export capabilities. The starting price for the entire suite is ~$40/month, but some services are offered in limited, individual free versions, including a free survey tool. Reporting and analytics functionality in SoGoSurvey ( Source ).

X-functional 116

X-functional CRM Networking Price 116

Martech

JANUARY 9, 2023

No matter which analytics tool you use, leveraging unobserved data is a great tool to keep up with the evolving environment of digital marketing analysis. The way it functions with analytics is by automatically stamping a user with a cookie when they land on a website. Three examples are: Data-driven attribution. Predictive metrics.

X-functional 117

X-functional Technique Conversion Launch 117

Martech

JUNE 6, 2023

Name the capabilities you truly need, not the product Assuming you have some success with an existing tool and want to add more of their product line, you should start with identifying what capability you need — without naming a product. You usually start paying for the tools at contract signature, not launch.

X-functional 108

X-functional Cross-sell Contract Up-sell 108

ConversionXL

AUGUST 27, 2019

Get started with this tracking plan example. They can now deliver a lot of the same functionality, and your main decision-making factor could be the pricing model. It’s used so widely that it’s easy to look up solutions and recipes. And its data-layer functionality is versatile. Now they’ve launched a mobile app.

GTM 124

GTM X-functional CRM Technology 124

Sales Hacker

NOVEMBER 28, 2017

The storm was a combination of rapidly accelerating customer acquisition plus the launch of a totally new platform, and it nearly destroyed HubSpot in 2013. As we signed up customers at an ever-faster rate and rewrote the platform at the same time, every one of our simplistic hiring models broke with violent rapidity.

Customers 102

Customers X-functional Growth Start-ups 102

ConversionXL

OCTOBER 5, 2016

Ideally, you conduct quality assurance before launching the tested item, but it’s never to late to start. When conducting quality assurance for a test treatment, however, it must always be done prior to launch or you’ll distort your data. There is a difference. They have a huge opportunity to make each other better.

UX 104

UX User Experience X-functional Launch 104

ConversionXL

MARCH 29, 2017

via How to Start a Startup). Typically, it’s a game of continuous small wins that add up over time… Morgan Brown , Inman News : “It’s a feedback loop. It Starts with the Product. It should go without saying that growth starts with the product. Ideation x Execution = ROI. via Growth Tribe).

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

SEPTEMBER 30, 2020

After the iPhone launched in 2007 to mass adoption, analytics were never the same. When users started a journey on a mobile device but eventually purchased on a desktop, the mobile visit was undervalued and the desktop visit overvalued. The result is a lot of direct traffic without any insight into what’s driving it up.

X-functional 93

X-functional SQL Campaign Launch 93

Search Engine Land

MARCH 15, 2023

A step up from there (at the ninja level) is creating tabs for referencing internal/external impactful updates to the business that might impact customer experience or algorithm updates related to your industry or the type of domain you’re working on. This is why demos and showcases are critical to the agile process.

Product 78

Product X-functional Objectives and Key Results Engineering 78

Hubspot

AUGUST 21, 2017

With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. LinkedIn launched in 2003 and is currently the fourth most popular social network among U.S. LinkedIn allows users to save up to ten job searches and three people searches. but definitely shouldn't.

Networking 101

Networking X-functional Contact Follow-up 101

ConversionXL

JULY 15, 2020

In a software team, a full-time Product Owner and separate Scrum Master work together to ensure the team is working on the right work at the right time, but they stay away from rolling up their sleeves and executing work. While developers may measure success based on “working code,” a functioning campaign is not enough for marketing success.

X-functional 87

X-functional Technique Strategize Campaign 87

Hubspot

APRIL 17, 2020

The biggest thing to take note of when you're starting an attraction marketing campaign is to share your story. Has the developing tool you're launching helped you with data entry? It improves readability by breaking up the text, and leaves the takeaways, or challenges, in the middle of the story. And saves you money).

Angle 101

Angle X-functional Technique Campaign 101

SaaStr

APRIL 30, 2022

In the run up to SaaStr Europa 2022 in Barcelona on June 7-8 , we’re taking a look at some of the top all-time SaaStr Europa sessions. Basically you can more easily start using products. But when entrepreneurs launch a SaaS business, it’s often quite hard to know how they’re doing. They love SaaS products.

Price 98

Price Launch X-functional Contract 98

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. Say goodbye to FOMO and start getting your SEO work done through the power of agile processes. Stand-up This is often daily or every other day in a given week.

X-functional 88

X-functional Objectives and Key Results Meeting Engineering 88

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Your backstory might be that you’ve recently taken up yoga and you need to buy some yoga pants to wear to a class. Start by researching your options on Google and follow the paths presented to you. Have you bitten off more than you can chew?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Don’t have any?

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

APRIL 13, 2012

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? You should also set expectations up front for how much time the survey will take. per response.).

X-functional 78

X-functional Objectives and Key Results Government A/B testing 78

Hubspot

DECEMBER 15, 2015

To help you keep your desktop tidy, we've come up with a few helpful tips. If your desktop looks anything like the image below, you may want to start by moving everything into one folder to clear the air. Once you have your folders created, you can begin to divvy up your files. 1) Create a folder system. Have you lost count?

X-functional 69

X-functional Drivers/motivators Follow-up Start-ups 69