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Why AI proficiency is today’s must-have marketing skill

Martech

With AI handling the heavy lifting, you can dedicate more time to strategic planning, creative experimentation and customer engagement. These tools manage tasks such as: List building. Contact enrichment. Prospect research. Email outreach. Human insight and ingenuity still matter most in these areas.

GTM 111
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3 ways to use predictive analytics to make better decisions 

Martech

” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. To better understand this, let’s explore three key ways predictive analytics drive strategic decision-making. Anticipating customer behavior to drive personalization.

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Let’s say you’re launching a new product. Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

Entering New Markets or Launching New Products Plans to expand into new markets or introduce new products/services is a big lift and can present unfamiliar challenges. For example, a company launching in an international market may not understand local buyer behaviors or regulatory nuances.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete.

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Preparing Your Sellers for Your Product Launch

Highspot

Picture this: you’ve spent endless hours strategizing, planning, building, and testing. You’ve been gearing up for your new product launch over the course of weeks, months, or maybe years––and it’s quickly approaching. With your launch date nearing, it’s vital that the field is ready to sell your new solutions.

Launch 52
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Facebook Launches Page Manager App for Android, and Other Marketing Stories of the Week

Hubspot

Facebook Pages Manager Launches on Android in Select Countries, From AllFacebook. Although audio messages are only available on a user-to-user basis, Facebook also launched an exciting update for business page owners this week. Website Redesign Planning & Progress Kit. The Pages app is now available on Android! and the U.K.

Launch 78