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3 ways to use predictive analytics to make better decisions 

Martech

Guide strategic decision-making. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. This is where predictive analytics comes into play.

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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Entering New Markets or Launching New Products Plans to expand into new markets or introduce new products/services is a big lift and can present unfamiliar challenges.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete.

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Digital advertising automation is here: Are you ready? by Fluency

Martech

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Here’s an easy way to think about this: Consider how you’d explain the workflow for launching ad accounts to a brand-new member of your team.

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Facebook Launches Page Manager App for Android, and Other Marketing Stories of the Week

Hubspot

That's why the offer still stands for our marketing community members and devoted blog readers to sign up for a free marketing consultation with a HubSpot expert about strategizing and planning for the year ahead. Let's get those thinking caps on, and start strategizing! Website Redesign Planning & Progress Kit.

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How work management tools are connecting marketing teams and processes

Martech

Monday.com joined this group when it launched Monday Marketer earlier this year. “We We noticed that a lot of our users were using Monday.com for marketing purposes such as project planning, strategic planning, SEO, rebranding campaigns and product launches,” said Galit Avior, a product manager for the company.

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10 questions to ask when auditing your email program

Martech

I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. This gave you a foundation and direction for your planning process. Now: A 10-point email audit for strategic planning. A pitch for bringing back the strategic planning session.