Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Around 92% of the platform’s users engage in some form of interaction after viewing TikTok content.

Campaign 121

Campaign Launch Growth Strategize 121

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. And if the campaign is evergreen, there must be oversight as well.

Territory 112

Territory Transportation Electricity Government 112

SaaStr

JANUARY 26, 2025

Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. Attentive spent months with brands, consumers, and regulators to crack this. The result?

Education 107

Education Legal Promote Growth 107

Search Engine Land

JULY 16, 2024

Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it. While everyone understands this new technology’s potential benefits, no one can predict the future.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

NOVEMBER 27, 2024

AI search company Perplexity has raised three funding rounds this year and launched a fourth, set to value the company at over $8 billion. It recently launched an enterprise version for corporate customers that will search internal files. AI search wars: Perplexity vs. Google, Microsoft, etc.

B2C 119

B2C Launch Gaming B2B 119

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Let’s dive into how we claim agency over AI agents.

Construction 115

Construction CRM Contact Follow-up 115

Martech

JANUARY 18, 2024

To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. Integrating your martech tools isn’t just about technology — it’s crucial for long-term business success. Enabling personalized content.

Strategize 115

Strategize Growth Technology Technology 115

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. The Benefits of Partnering with an External Marketing Agency Agencies specialize in staying current with the latest trends and technologies.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. For example, it prompts IT leaders to look beyond just impactful technology trends. For example, it prompts IT leaders to look beyond just impactful technology trends.

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.

Technology 123

Technology Technology Government Legal 123

Search Engine Land

SEPTEMBER 10, 2024

This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. Expediting campaign launches for scale Launching campaigns at scale is a daunting task, especially for multi-location advertisers.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Heinz Marketing

AUGUST 9, 2024

For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest. This automation frees up your team to focus on creative and strategic initiatives that require a human touch. Request a free brainstorm call here.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. And technology buyers also buy on emotion.

Strategize 113

Strategize B2B Legal Launch 113

Sales Hacker

FEBRUARY 7, 2025

It specializes in creating personalized shopping experiences for customers by leveraging machine learning and AI technologies. Additionally, this stage involves deepening relationships with existing customers through upselling and cross-selling, as well as identifying opportunities for strategic partnerships and integrations.

Price 113

Price E-commerce Cross-sell Profit margin 113

Sales Hacker

NOVEMBER 15, 2024

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Automation isn’t going anywhere, but the teams that combine technology with deliberate skill-building will outperform those that rely on AI alone. Let’s get into it.

GTM 113

GTM Cold Call Strategic partnership Follow-up 113

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche.

Niche 88

Niche Promote Lead generation Growth 88

Salesforce

OCTOBER 30, 2024

These are important, time-consuming things that an agent can do for workers, freeing them up to collaborate with colleagues wherever they may be, and focus on more strategic work. Consider a team working on a product launch. It may even suggest solutions based on similar past problems.

CRM 105

CRM Customer Relationship Management Launch Follow-up 105

Martech

FEBRUARY 3, 2025

Whatever the problem, they don’t just throw technology at it. With a clear problem, a targeted solution and measurable metrics, the integration succeeded because the use case was well-defined and the ROI was measurable from launch. This strategic foresight can spark transformation. This methodical approach has limitations.

Finance 103

Finance Technology Technology Drivers/motivators 103

Martech

JULY 24, 2024

Strategic use of social media allows brands to boost engagement and drive awareness within a new segment of fans.” Anchor brand sponsorships with core values and services In addition to providing brands with technology to execute meaningful digital-first experiences, Globant also executes its sports-themed activations.

Sports 113

Sports Gambling Entertainment Hospitality 113

Martech

MAY 22, 2024

The strategic use of AI allows brands to gain a more comprehensive view of their customers. Measuring the impact of AI on marketing ROI A significant component of greater incorporation of AI into the marketing technology stack is the use of advanced attribution platforms and reporting tools.

Campaign 125

Campaign Launch Technique Strategize 125

Martech

MAY 25, 2022

But do you have the right technology to achieve your goals? As you evaluate your martech stack, you might realize that you need to do more than use the right technology — you need to optimize it. Optimization science is harnessing the full potential of customer-facing technology. Selecting the right technology platform.

Technology 109

Technology Technology Objectives and Key Results Construction 109

Martech

DECEMBER 12, 2023

This looks like a strategic partnership rather than an integration of technologies, but we’ll watch and see whether Community expands its capabilities across additional channels. The post Infobip partners with Community to launch a global messaging offering appeared first on MarTech. Get MarTech! In your inbox.

Launch 111

Launch Strategic partnership Strategize Contact 111

Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Processing.

Go To Market 62

Go To Market Objectives and Key Results A/B testing Territory 62

Martech

JULY 26, 2024

Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. I understand there has been launches to help account for their deprecation. But honestly, I liked similar audiences.”

Non-Profits 124

Non-Profits Drivers/motivators Strategize Launch 124

Martech

FEBRUARY 20, 2025

Quarterly planning, combined with smaller team-level planning cycles like sprints, lets you maintain strategic alignment while enabling rapid course correction when needed. However, since that campaign launched, research shows that eco-positioning is no longer top of mind for our brand and customers. hours per week per employee!)

Government 73

Government Legal Strategize Campaign 73

Sales Hacker

OCTOBER 11, 2024

Avarra – announced their launch and delivered a live demo at the GTMfund annual retreat. Sustained success demands a strategic approach backed by powerful technology. Simulation accelerates learning at a fraction of the cost, and their AI avatars are revolutionizing sales training and enablement.

GTM 117

GTM X-functional Pipeline Construction 117

Highspot

NOVEMBER 17, 2021

146 on the Deloitte Technology Fast 500 , a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech and energy tech companies in North America, now in its 27th year. Executing your strategic initiatives with Highspot increases revenue, drives consistent rep performance and improves rep ROI.

Technology 98

Technology Technology Growth Strategize 98

Search Engine Land

JUNE 22, 2023

Not every aspect of the business can be highlighted in the top navigation, so it’s crucial to have a strategic and data-driven conversation about what is important. Search engines continuously evolve, introducing new algorithms and features to deliver accurate results and stay up-to-date with technology.

Launch 91

Launch Engineering Promote Strategize 91

Salesforce

FEBRUARY 20, 2025

Just as AI agents now handle email triage and report generation, freeing knowledge workers for strategic thinking, robotics promises similar liberation in the physical realm. Consider this: humans today spend countless hours on routine physical tasksfrom sorting warehouse inventory, to folding hospital linens, to organizing stock rooms.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

ClickFunnels

SEPTEMBER 28, 2021

It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best. This type of campaign is sometimes called the “Big Bang” campaign because you go all out with one big launch.

Campaign 256

Campaign Product Niche Promote 256

Sales Hacker

APRIL 27, 2020

Sales enablement best practices will get you started, but you need to be able to think strategically. Set priorities based on the org’s strategic objectives. For her, it’s more about validating that the project will move the needle on your goals: Does it align with the organization’s key strategic priority?

Strategize 104

Strategize Government Objectives and Key Results Sales 104

Salesforce

MARCH 13, 2025

Whether launching a new product line, integrating a new payment method, or enhancing the user interface, Commerce Cloud provides the tools for efficient changes, ensuring your platform remains relevant and competitive. Flexibility is another cornerstone, offering the agility to adapt to changing market conditions and customer needs.

Strategize 59

Strategize Launch Service Promote 59

Veloxy

NOVEMBER 15, 2022

Meanwhile, it is important to have a clear understanding of your objectives and key performance indicators before launching your account based selling models. Crucially, it ensures that strategic and target accounts gain the personalized touch that 56% of marketers feel is key to the success of this method. Internal alignment.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. For instance, generative AI and other technologies now have the potential to automate work activities that currently absorb 60 to 70 percent of employees time. At first, I was simply amazed by the wealth of knowledge it could provide.

Gaming 78

Gaming Technology Technology Campaign 78

Search Engine Land

JULY 23, 2024

” Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. I understand there has been launches to help account for their deprecation. But honestly, I liked similar audiences.”

Non-Profits 97

Non-Profits Drivers/motivators Strategize Launch 97

Search Engine Land

OCTOBER 4, 2024

Here are the key points he raised in his presentation, exploring the paradigm shift in search technology and its implications for advertisers and marketers. Strategic analysis: Marketers can input their brand and competitors into Copilot, to get insights. He shared an example – a picture of a rocket launch.

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Martech

SEPTEMBER 28, 2021

About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch. B2B Marketing has become increasingly systematic driven by the over-adoption and over-reliance on technology. The post What is the significance of Oracle’s Fusion Marketing launch?:

Launch 97

Launch Assembly Line CRM Conversion 97