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Urban digital transformation: Insights for marketers from global smart cities

Martech

Once known for its music scene, Austin, Texas, has successfully rebranded itself as a tech hub. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Now, we’re seeing new players enter the field. And if the campaign is evergreen, there must be oversight as well.

Territory 112
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5 Ways A Lead Generation Agency Can Help Your Business

ClickFunnels

However, as your company grows, it pays to become less tactical and more strategic. Ask for verifiable customer testimonials from real people you can reach on LinkedIn (not “Jane, business owner, Texas” ). And launch your funnel! …in 2 Create a Super Valuable Lead Magnet. You will learn how to: Generate unlimited leads.

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How Government Healthcare Can Prevent Global Illness

Salesforce

“Reforms in how we deliver healthcare are often nuanced, labor-intensive, and complex,” said my colleague Daffodil Baez , assistant director of clinical operations at University of Texas Southwestern Medical Center. The build-out took only nine working days from conception to launch. In other words, everybody is in healthcare.

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What You Missed at Elevate 2019

Miller Heiman Group

CSO Insights Chief Research Officer Seleste Lunsford shared what’s driving the strongest sales results in today’s global markets in a preview of the 2019 World Class Sales Practices Study, which officially launches in June. The report finds that what sales managers do today was the responsibility of sales directors two years ago. What’s Next?

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Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

We know the pipeline isn’t progressing because our accounts are researching competitors, so we strategically place messaging and display in front of those accounts to get them familiar with our brand. . The company has leveraged customer insights through the power of AI and big data to become much more strategic in their execution. .

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Why Refusing to Discuss Failure Erodes a Culture of Growth

Hubspot

This is also the strategic basis for Andrew Anderson's Discipline Based Testing Methodology — test a wide variety of options, some of which might be totally radical, and let the winner surprise you (you'd never expect Comic Sans to win a font test , right?). 18 months in, they've 50x'd organic traffic, but leads are only up 15%.".

Growth 101
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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

We launched a podcast this week and really it’s around open for business. You need to be prepared to launch this. Launch it to our customers, launch it to the sales team, launch it to prospects.” So within 48 hours, we figured out how to launch a community. And then of course your employees.

Launch 94