Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI.

Retail 108

Retail Launch Manufacturing Campaign 108

Martech

MARCH 19, 2025

At its Adobe Summit event in Las Vegas this week, Adobe launched Adobe Experience Platform (AEP) Agent Orchestrator, which the company says lets businesses build, manage and orchestrate AI agents from Adobe’s ecosystem and third-party sources.

Launch 69

Launch Conversion Product Process 69

Martech

AUGUST 1, 2024

Yet, it’s important to recognize AI’s proper role — a technology that saves you time and grows the business by enhancing your work, not entirely replacing it. They are both fast food companies using AI technology during the food ordering process. McDonald’s uses technology to reduce employee interaction.

Campaign 129

Campaign Launch Gaming Sports 129

Martech

AUGUST 20, 2024

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. Wisdom ensures AI tools are used effectively and ethically, a quality not easily replaced by technology. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product.

Consult 126

Consult Technology Technology Represent 126

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. These models mix in-house technology with third-party solutions. Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025.

Retail 115

Retail Networking Transportation Hospitality 115

Martech

OCTOBER 31, 2024

This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans. Testing of the pre-approval bot is currently underway in select markets, with plans for a nationwide launch in 2025. These are good credit risk customers; they simply present in different ways.

Objectives and Key Results 129

Objectives and Key Results Retail Finance Launch 129

Sales Hacker

DECEMBER 8, 2023

The greatest technology does not always win. Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Accordingly, the recruiting of beta customers and roadmap selling happen earlier, providing for customer quotes as part of the launch.

Launch 126

Launch Product GTM Technology 126

Martech

JULY 30, 2024

launched less than two years ago and boasts 19 million registered users. With its launch in 2013, Canva empowered individual users by providing low-cost tools that anybody could use to create professional-level visuals. It’s too early to tell how Leonardo.AI’s genAI technology will surface in Canva’s Magic Studio or in other tools.

Commission 110

Commission Launch Advertising/ Marketing User Experience 110

Martech

JULY 24, 2024

Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. Dig deeper: Channel99 launches “view-through” pixel technology for digital B2B Performance by target audience.

B2B 111

B2B Launch Pipeline Technology 111

Martech

SEPTEMBER 10, 2024

This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. Expediting campaign launches for scale Launching campaigns at scale is a daunting task, especially for multi-location advertisers.

Non-Profits 113

Non-Profits Real Estate Launch Campaign 113

Martech

DECEMBER 5, 2023

Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% at 5.7%, but third place was a big surprise: Iceland — with a population of 373,000 — launched 4.6% That’s the topline news from the “Martech 2024” report released today.

Technology 132

Technology Technology Launch Territory 132

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Around 92% of the platform’s users engage in some form of interaction after viewing TikTok content.

Campaign 121

Campaign Launch Growth Strategize 121

Search Engine Land

JULY 16, 2024

Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it. While everyone understands this new technology’s potential benefits, no one can predict the future.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai

Launch 112

Launch Trust Campaign Technology 112

Martech

JULY 18, 2024

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. It’s time we address it head on. Don’t let indecision become a competitive weakness in your organization.

Objectives and Key Results 113

Objectives and Key Results Government Strategize Launch 113

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. These cities are doing what every marketer aims to do: Create an engaging narrative of progress and improvement tied to technology.

Territory 111

Territory Transportation Electricity Government 111

Martech

SEPTEMBER 24, 2024

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. Scanning ads. Processing.

Technology 108

Technology Technology Networking Launch 108

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 113

B2B Objectives and Key Results Campaign Contact 113

Martech

SEPTEMBER 26, 2023

Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. Dig deeper: Momentive Global, SurveyMonkey acquired by Symphony Technology Group Get MarTech! The post SurveyMonkey launches new forms solution appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

Launch 117

Launch Contact Technology Technology 117

Martech

NOVEMBER 27, 2024

AI search company Perplexity has raised three funding rounds this year and launched a fourth, set to value the company at over $8 billion. It recently launched an enterprise version for corporate customers that will search internal files. AI search wars: Perplexity vs. Google, Microsoft, etc.

B2C 119

B2C Launch Gaming B2B 119

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. Technology can handle compliance, but accountability is a human responsibility. Marketers are the stewards of ethical practices, ensuring technology serves both customers and brands.

Strategize 116

Strategize Campaign Technology Technology 116

Martech

AUGUST 15, 2024

This ensures alignment with market demands, leading to successful launches and sustained growth. Marketing reframes complex technical offerings into easily understood value propositions, helping customers visualize the final product,” said Alan MacLeod, VP of Technology Operations at NBCUniversal.

Growth 117

Growth Entertainment Sports Strategize 117

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly. Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology.

Technology 123

Technology Technology Government Legal 123

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Let’s dive into how we claim agency over AI agents.

Construction 115

Construction CRM Contact Follow-up 115

Martech

OCTOBER 16, 2024

The protocol adopts Privacy Enhancing Technologies (PETs) like Private Set Intersection (PSI) and Trusted Execution Environments (TEEs). The protocol is launched in an environment where traditional identifiers and traditional attribution techniques are increasingly stressed.

Conversion 115

Conversion Technique Trust Launch 115

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. New Klaviyo features use generative AI and other AI technology to create content and serve it to the right audiences. The post Klaviyo launches Klaviyo AI appeared first on MarTech. Why we care. Get MarTech!

Launch 109

Launch A/B testing Campaign Technology 109

Partners in Excellence

NOVEMBER 21, 2024

For years, there have been hints, tips, technologies. How we can launch 1000s of “hyper personalized emails” in 15 minutes or less. How we leverage technologies to reduce the time we spend on administrative tasks. There are 1000s of technologies offering ways to cut the time we had to spend in doing our work.

Objection handling 126

Objection handling Technology Technology Up-sell 126

Search Engine Land

AUGUST 22, 2024

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. 1, 2024–May 31, 2024): Gemini launched on Dec. Search term length has increased since the launch of ChatGPT, but it has been slow. Consumers would still be searching “traditionally.”

Click Through Rate 90

Click Through Rate CTR Launch Start-ups 90

Martech

MAY 20, 2024

I am the first generative AI chatbot for marketing technology professionals. What marketing technologies do we need to support a best-in-class customer experience? Please list what technologies and actions are necessary to launch and maintain a customer loyalty program? I am trained with MarTech content.

Launch 103

Launch Customer Relationship Management Technology Technology 103

Martech

AUGUST 1, 2024

Vimeo launched an AI-powered video translation solution that uses generative AI to translate video, audio, and captions into multiple languages while replicating the original speakers’ voices. Persado’s new genAI technology lets brands create scalable content that engages specific groups. Thinking Media and streamr.ai

Technology 108

Technology Technology Campaign Drivers/motivators 108

Martech

AUGUST 15, 2024

Technology companies have spent about $196 million this year through Aug. Shapiro+Raj , a global insights company, launched its interactive AI personas platform. Also, 55% said dealing with a chatbot would get them to stop doing business with a company. 8 on TV commercials about AI in some way, according to TV measurement firm iSpot.

Commission 121

Commission Engineering Launch Conversion 121

Search Engine Land

AUGUST 28, 2024

While ERNIE is a part of Baidu’s broader AI strategy, including applications in search, autonomous driving and cloud computing, in May 2024, Baidu disclosed that around 11% of traditional core search results were generated using AI technology. On July 10, Alibaba’s search engine, Quark, launched its AI-driven “Super Search Box.”

Engineering 93

Engineering X-functional Real Estate Launch 93

SaaStr

JANUARY 26, 2025

Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. Attentive spent months with brands, consumers, and regulators to crack this. The result?

Education 104

Education Legal Promote Growth 104

Search Engine Land

AUGUST 30, 2024

The future of AI Before we delve into the historical milestones of AI, it’s important to understand where the technology is heading. AI-powered technologies such as voice assistants (e.g., AI-powered technologies such as voice assistants (e.g., Siri, Alexa) and autonomous vehicles became mainstream. Processing. See terms.

Transportation 98

Transportation Education Angle Healthcare 98

Martech

OCTOBER 3, 2024

Fifty-two percent of C-suite executives and marketing leaders at B2B technology companies surveyed said AI is assisting in deploying marketing and sales resources more cost-effectively to capture market opportunities. Larger firms anticipate needing more capital for data, people and technology. registration required).

Launch 66

Launch Technology Technology Campaign 66

Martech

NOVEMBER 1, 2024

Technology and data requirements Your tech stack should enable: Real-time usage monitoring and alerting. Step 3: Test and iterate Launch pilot program with selected accounts. The right technology is available, the financial benefits are clear and now is the perfect time to make this shift. Automated engagement scoring.

Growth 133

Growth GTM B2B Strategize 133

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. The post Chase launches media network appeared first on MarTech. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Get MarTech! In your inbox.

Networking 111

Networking Launch Retail Construction 111