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Canceled events and tradeshows increased the focus on outbound activities. We were also positioned as experts in a specific technology, and as time passed, this space became more and more commoditized. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline.
Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. What is being launched? Continue to book appointments for live ‘one to ones’ using the latest live video technology. Set objectives.
Can technology make us less or more human? Instead, perhaps we should be asking: How can we architect experiences where technology fosters connections? This was right after the introduction of the iPhone, and there were very few -- if any -- firms navigating how modern technology could be used from a brand perspective.
And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. NANCY: WHAT ARE YOUR TIPS FOR ENSURING THAT TECHNOLOGIES CONTRIBUTE TO THE BUYING EXPERIENCE IN MEANINGFUL WAYS? . And, even before that, how’s your website structure?
Well, that's exactly what happened to a technology provider called Marco. Instead, they were more for executives and chief technology officers, whereas Marco's target buyers were "complaint fielders," which included folks like facilities managers, IT managers, and office managers. Step 1: Creating Buyer Personas.
DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. DiscoverOrg and ZoomInfo Launch Data Enrichment Product to Power Better Business Decisions. Fortune 500 companies trust Deal IQ to negotiate significant savings on technology contracts. Video Reviews. Industry News.
With advancements in sales readiness technology and fresh approaches such as agile onboarding gaining popularity, now is a great time to transform your new hire training strategy. NANCY: WHAT ARE YOUR TIPS FOR ENSURING THAT TECHNOLOGIES CONTRIBUTE TO SALES TRANSFORMATION IN A MEASURABLE AND IMPACTFUL WAY?
It doesn’t help that every year the list of technologies available grows and grows. In 2015, Scott Brinker’s Martech list was 1,876 marketing technologies. In 2016, it was 3,874 technologies. There are THAT many technologies out there and that number will continue to grow. That’s not a bad thing.
The importance of Marketing & Sales Alignment is obvious when it comes to tradeshows. Read “Sales Tools to Increase Tradeshow ROI” if you not only want to have better insight on event ROI but also want to ensure a higher ROI. Tons of money and resources are spent on both sides. Consider metrics.
And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. NANCY: WHAT ARE YOUR TIPS FOR ENSURING THAT TECHNOLOGIES CONTRIBUTE TO THE BUYING EXPERIENCE IN MEANINGFUL WAYS? . And, even before that, how’s your website structure?
Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Zuant combines event badge scanning with the option of high speed business card scanning using OCR technology to transcribe the data. Sales Enablement. ????Revegy, Industry News.
2/26 Streamlining Webinar Operations with Integrated Technologies. Over the next eight weeks, we’ll share with you a new webinar tactic to help you do everything from planning, measuring success, and integrating a webinar program into your larger marketing strategy. Here’s a calendar of what you can expect: 2/20 The Power of Panel Webinars.
2/26 Streamlining Webinar Operations with Integrated Technologies. Over the next eight weeks, we’ll share with you a new webinar tactic to help you do everything from planning, measuring success, and integrating a webinar program into your larger marketing strategy. Here’s a calendar of what you can expect: 2/20 The Power of Panel Webinars.
Co-Founder & CRO of TradeShow Makeover. As far as additional career goals, I would love to serve on the board of a technology company. This year we’re launching a program to donate a percentage of our profits to “Girl Rising.” Alice Heiman. Founder & Chief Sales Operator of Alice Heiman LLC.
The unification of two essential pillars in the marketing technology stack will also offer comprehensive insights and data for marketers to make full-scale, intelligent improvements to their entire content investment. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success.
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