Remove Launch Remove Technology Remove Tradeshows
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Common B2B Challenges and How To Solve Them

ConversionXL

Canceled events and tradeshows increased the focus on outbound activities. We were also positioned as experts in a specific technology, and as time passed, this space became more and more commoditized. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline.

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Time for Sales & Event Teams to be Equal Partners

SBI

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. What is being launched? Continue to book appointments for live ‘one to ones’ using the latest live video technology. Set objectives.

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Space, Place & Design: How One Agency Transformed the Modern Event Experience

Hubspot

Can technology make us less or more human? Instead, perhaps we should be asking: How can we architect experiences where technology fosters connections? This was right after the introduction of the iPhone, and there were very few -- if any -- firms navigating how modern technology could be used from a brand perspective.

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Executive Interview with Pete Gillett of @ZuantApp: Sales as a Buying Experience

SBI

And these days, it’s all about ‘speed to lead’ – people won’t wait anymore; whether it’s a visit to your website or your tradeshow booth. NANCY: WHAT ARE YOUR TIPS FOR ENSURING THAT TECHNOLOGIES CONTRIBUTE TO THE BUYING EXPERIENCE IN MEANINGFUL WAYS? . And, even before that, how’s your website structure?

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How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Well, that's exactly what happened to a technology provider called Marco. Instead, they were more for executives and chief technology officers, whereas Marco's target buyers were "complaint fielders," which included folks like facilities managers, IT managers, and office managers. Step 1: Creating Buyer Personas.

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SalesTech Video Review: @ZoomInfo

SBI

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. DiscoverOrg and ZoomInfo Launch Data Enrichment Product to Power Better Business Decisions. Fortune 500 companies trust Deal IQ to negotiate significant savings on technology contracts. Video Reviews. Industry News.

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Transforming Sales: What Areas Organizations Could Benefit from Taking a Transformative Approach

SBI

With advancements in sales readiness technology and fresh approaches such as agile onboarding gaining popularity, now is a great time to transform your new hire training strategy. NANCY: WHAT ARE YOUR TIPS FOR ENSURING THAT TECHNOLOGIES CONTRIBUTE TO SALES TRANSFORMATION IN A MEASURABLE AND IMPACTFUL WAY?