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SAP to launch loyalty management solution for retailers

Martech

Loyalty management across multiple brands and loyalty programs shared with partners (across regions and markets). As one might expect from SAP, this solution has bells and whistles that will interest big players in the retail space managing loyalty across brands and regions, for example. Loyalty journey planning. Why we care.

Retail 105
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Is it time to rethink your Google Ads strategy?

Search Engine Land

The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. It had expanded the regions it served to encompass most of the U.S., yet all of its advertising focused on its “old” territory. But the company had changed.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

While not a city initiative, a Mountain West Region solar plant provides an excellent example of how digital advancement requires continued oversight and optimization — a lesson applicable to urban planners, tech companies and marketers alike. Their SUNOPS software helped resolve tracker performance issues, resulting in a 99% improvement.

Territory 110
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What is Marketing Cloud Advanced Edition?

Salesforce

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024. Also, check.

Territory 126
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Scaling local advertising with automation in the new media landscape by Fluency

Martech

This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. Expediting campaign launches for scale Launching campaigns at scale is a daunting task, especially for multi-location advertisers.

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The SEO impact of interstitials, before and after

Search Engine Land

The client launched a mobile and desktop pop-up for all United States visitors. Before the launch of the pop-up, the website averaged a 3-second load time. And a 13-second load time after the launch of the pop-up. Once you click the “Change region” button, you’re brought to this option to select a region.

Legal 90
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Brave launches Search Ads

Search Engine Land

Rates are negotiated on a fixed basis before paid campaigns launch. Brands must meet certain eligibility requirements – Brave called this a “minimum threshold of eligible ad impressions in their desired region.” The launch follows 18 months of testing, Brave said. Brave Search Ads. What Brave Search Ads look like.

Launch 103