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GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping

Sales Hacker

She holds an MBA from Harvard Business School and a Bachelor of Science in Industrial Engineering from Texas A&M University. She is the author of the book Rising: How to Thrive as a Corporate Executive while Staying True to Yourself, which launched in 2023. Kelly resides in Austin, Texas, with her husband and three children.

GTM 103
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The Secret Sauce of Podcasting with Chris Doelle

Sell Or Die

He has authored books like "All I Need to Know I Learned from My Texas High School Football Coach" and "Lame Jokes Rule," showcasing his diverse interests in education, sports, humor, and storytelling. This show leveraged his love of Texas high school football with his burgeoning love of podcasting.

Sports 40
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Serial Entrepreneur shares their journey and success story

Closer's Coffee

She is the co-founder of LaurelHouse Studio, a boutique architecture practice and design studio based in Bryan, Texas. She is also the co-founder of BCS Modern, a real estate development company focused on design-driven community-based development in Downtown Bryan, Texas.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

Once known for its music scene, Austin, Texas, has successfully rebranded itself as a tech hub. The lesson here: new launches — products, features, leadership changes or digital transformations — must be monitored and adjusted throughout the lifecycle of the campaign. Now, we’re seeing new players enter the field.

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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Reason 1: A high CTR indicates an effective and relevant ad Since the launch of AdWords, Google has exalted click-through rate as a measurement of relevance , explaining: “A high CTR is a good indication that users find your ads and listings helpful and relevant.” A broader “Photography Packages” headline wins more clicks.

CTR 102
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7 Inspiring Brand Activations to Help You Launch Your Own

Hubspot

To promote the second season of their hit show Westworld , HBO built a miniature replica of the show’s Wild-West-themed amusement park in Austin, Texas for attendees of SXSW 2018 to explore. HBO | SXSWestworld.

Launch 78
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How Government Healthcare Can Prevent Global Illness

Salesforce

“Reforms in how we deliver healthcare are often nuanced, labor-intensive, and complex,” said my colleague Daffodil Baez , assistant director of clinical operations at University of Texas Southwestern Medical Center. The build-out took only nine working days from conception to launch. In other words, everybody is in healthcare.