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GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping

Sales Hacker

She holds an MBA from Harvard Business School and a Bachelor of Science in Industrial Engineering from Texas A&M University. She is the author of the book Rising: How to Thrive as a Corporate Executive while Staying True to Yourself, which launched in 2023. Kelly resides in Austin, Texas, with her husband and three children.

GTM 101
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5 Ways A Lead Generation Agency Can Help Your Business

ClickFunnels

Ask for verifiable customer testimonials from real people you can reach on LinkedIn (not “Jane, business owner, Texas” ). And launch your funnel! …in Also, see what people are saying about this agency on Reddit, Twitter, YouTube, personal blogs, agency review platforms, and so on. You will learn how to: Generate unlimited leads.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

Once known for its music scene, Austin, Texas, has successfully rebranded itself as a tech hub. The lesson here: new launches — products, features, leadership changes or digital transformations — must be monitored and adjusted throughout the lifecycle of the campaign. Now, we’re seeing new players enter the field.

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7 Inspiring Brand Activations to Help You Launch Your Own

Hubspot

To promote the second season of their hit show Westworld , HBO built a miniature replica of the show’s Wild-West-themed amusement park in Austin, Texas for attendees of SXSW 2018 to explore. HBO | SXSWestworld.

Launch 78
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7 Schools That Are Totally Rocking Their LinkedIn University Pages

Hubspot

Since the launch of Universities Pages, hundreds of schools have created pages and communities around their schools. 7) The University of Texas Austin. These seven, in particular, have done an exceptional job engaging their network in unique and effective ways.

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How a 24-Hour Marketing Push Could Transform Your Nonprofit's Fundraising Strategy

Hubspot

charity: water launched their annual 2013 World Water Day campaign today, asking individuals of all ages to pledge their birthday to support ending the world water crisis. Alongside the team challenge, Groupon launched 50 grassroots campaigns across the country. charity: water's World Water Day (Today!).

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How Government Healthcare Can Prevent Global Illness

Salesforce

“Reforms in how we deliver healthcare are often nuanced, labor-intensive, and complex,” said my colleague Daffodil Baez , assistant director of clinical operations at University of Texas Southwestern Medical Center. The build-out took only nine working days from conception to launch. In other words, everybody is in healthcare.