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Urban digital transformation: Insights for marketers from global smart cities

Martech

Once known for its music scene, Austin, Texas, has successfully rebranded itself as a tech hub. The lesson here: new launches — products, features, leadership changes or digital transformations — must be monitored and adjusted throughout the lifecycle of the campaign. Now, we’re seeing new players enter the field.

Territory 112
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How to Generate Better B2B Leads That Convert (Ask Jeb)

Sales Gravy

Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away. Launch new ad campaigns in short sprints, measure cost per lead, and pivot quickly if the numbers dont add up. Keep Tweaking and Testing Even the most robust strategy will fade if you arent iterating.

B2B 86
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GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping

Sales Hacker

She holds an MBA from Harvard Business School and a Bachelor of Science in Industrial Engineering from Texas A&M University. She is the author of the book Rising: How to Thrive as a Corporate Executive while Staying True to Yourself, which launched in 2023. Kelly resides in Austin, Texas, with her husband and three children.

GTM 123
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5 Ways Business Structure Can Safeguard Your Business and Personal Finances

Sales Pop!

One of the most important steps in launching a company is deciding on a legal framework. All you need is a Registered Agent for Texas LLC to get service of process notices, government mail, and records about compliance for the business. Both your business and your personal finances may be greatly affected by your decision.

Finance 130
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5 Ways A Lead Generation Agency Can Help Your Business

ClickFunnels

Ask for verifiable customer testimonials from real people you can reach on LinkedIn (not “Jane, business owner, Texas” ). And launch your funnel! …in Also, see what people are saying about this agency on Reddit, Twitter, YouTube, personal blogs, agency review platforms, and so on. You will learn how to: Generate unlimited leads.

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The 5 Biggest Email Marketing Fails and How to Avoid Them

Sales Pop!

The email marketing campaign for the floating globe was started precisely as Hurricane Harvey was wreaking havoc in Texas. Before launching an email marketing campaign, always double-check the facts and take context into account. How can you prevent this failure?

CTR 173
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7 Inspiring Brand Activations to Help You Launch Your Own

Hubspot

To promote the second season of their hit show Westworld , HBO built a miniature replica of the show’s Wild-West-themed amusement park in Austin, Texas for attendees of SXSW 2018 to explore. HBO | SXSWestworld.

Launch 78