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PointClear’s success doing leadgeneration, lead qualification and lead nurturing for our clients is grounded in proactively reaching out and connecting with prospects via a one-on-one telephone conversation. These include custom content, nurturing emails, landing pages, SEO, webinars and podcasts.
Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads. So how do you turn your company blog into a thought leadership-building, leadgenerating machine so you can achieve this kind of success?
Knowing that 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog and also that companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads , it's not difficult to understand why frequency is so important.
Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”. Thought leadership demonstrates your knowledge to help buyers overcome their problems at every stage of their journey. Of those, 72% say they directly impact pipeline and revenue.
Sales development rep (SDR) compensation plan What: Usually a mix of a lower base salary and commission or bonuses based on activities like leadgeneration. When to use it : For roles focused on generatingleads and qualifying prospects , rather than closing sales.
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