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The Business Blog Editorial Calendar Every Marketer Needs [Free Template]

Hubspot

Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads. So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve this kind of success?

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Team members also represent the brand on social media while simultaneously building their own personal brands. This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). Webinars as a demand generation tactic have benefited greatly from this.

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Sales Compensation Plans: Complete Guide + Examples

Salesforce

For example, a rep might earn a percentage of the total sales in their region, promoting a sales strategy that reaches a broader clientele. Sales development rep (SDR) compensation plan What: Usually a mix of a lower base salary and commission or bonuses based on activities like lead generation.