Salesforce

FEBRUARY 3, 2025

Business development representative (BDR) A sales team professional dedicated to outbound lead generation, reaching out to prospects to create sales opportunities. A marketing qualified lead (MQL) has engaged with marketing efforts but isn’t ready for direct sales engagement.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Sales Hacker

MAY 31, 2018

Different teams owned different elements of the selling process such as lead generation, prospecting, nurturing, closing deals, and customer success. In many successful B2B companies, sales development has come to own the prospecting and lead qualification process. Sales prospecting and lead qualification.

SQL 62

SQL Appointment Pipeline Lead generation 62

Outreach

MARCH 25, 2019

Common B2B sales pipeline stages: Prospecting Qualification Needs Analysis Value Proposition Identification of Decision Makers Perception Analysis Proposal/Price Quote Negotiation/Objection Handling Closing/Deal Signing Referrals/Upselling. Lead generation is your friend! Lead generation fuels your revenue performance.

Pipeline 65

Pipeline A/B testing Non-Profits Sales 65

Highspot

DECEMBER 19, 2023

The answer lies in lead generation driven by sales development reps. These teams scout and qualify leads. Read on for a list of essentials for lead sourcing, nurturing, and actionable tips to outperform in a competitive market. Lead Qualification Criteria Define how to identify and prioritize leads.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52