Crafting the Perfect Investor Pitch: 5 Metrics Metrics That Matter with Christoph Janz of Point Nine Capital
SaaStr
SEPTEMBER 25, 2024
3: Marketing and Lead Generation Metrics You have to include some data in your fundraising materials about how you’re acquiring customers and where you get your leads from. That’s usually data on how much you spend, how many leads you get, conversions, and customers you get on a channel-by-channel or source-by-source basis.
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