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Understanding the Sales Force by Dave Kurlan Today, more than ever before, strategicpartnerships, both formal and informal, are an important element of conducting business. Who are your formal and informal strategic partners? Everyone needs marketing and leadgeneration help. There are so many more examples.
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Partnerships. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. This exercise will lead you to a full picture of the channels you can leverage to increase those metrics. This data collectively helps you build a strategic quarterly plan with clearly defined goals or OKRs.
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