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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives. For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives.

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How to Develop a Strategic Plan for Business Development [Free Template]

Hubspot

It’s usually confused with sales , often overlooked, and only sometimes given the strategic focus it deserves. But how do you develop a business development plan? Strategic Plan. Strategic Plan Template. Pick the most salient points from your strategic plan and list or summarize them here.

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The AI-powered marketer’s roadmap to the future of content

Martech

Imagine having a virtual marketing assistant that can analyze trends, generate content ideas and even negotiate with influencers — all while you’re sipping your morning coffee. These AI agents are set to revolutionize how we approach customer service , lead generation and even strategic planning.

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B2B Video Marketing: A Strategy for Lead Generation

ConversionXL

Content marketing in general—and video marketing in particular—needs strategic planning to work. For B2B marketing , the primary goal of content, video included, is often lead generation. Let me explain… From “videos” to “asset”: Planning your B2B video marketing strategy.

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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Market saturation, outdated marketing strategies, or ineffective lead generation tactics are common culprits.

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Outsource Cold Calling: The Ultimate Guide [+ Cold Calling Tips for Sales Pros]

Hubspot

They could charge per lead. Some companies prefer to charge based on the number of qualified leads generated. This cost could vary depending on how many leads are secured. You could also suggest setting a price based on the amount of leads you’d like to see secured by the outsourced company. 50 and $3.00

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Lead Generation Strategies: Boosting Sales and Client Base

Lead Fuze

Lead generation strategies are the backbone of any successful business, be it a startup or an established enterprise. The digital age has ushered in a plethora of innovative tactics and tools to attract potential customers, convert them into qualified leads, and ultimately drive sales. What is a lead generation article?