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This direct approach is all about fostering personal relationships and trust, leading to successful conversions. Tactical Approach: Field Marketing takes a strategic stance, casting a wide net to create broad market interest, generateleads, and set the stage for sales success.
Instead, the channels for leadgeneration multiply almost daily, and sorting through them to determine which will be most effective, let alone how to manage the leads once they come in, give even the most experienced marketers many gray hairs. 4) Implement a Lead Management System. Don’t just record metrics.
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Start by identifying your targetaudience and then send surveys or social media polls, or simply start engaging with them online. Who is your targetaudience? Marketing dollars are wasted if you can’t identify your potential customers.
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