Martech

SEPTEMBER 25, 2023

Showing an ROI for a tradeshow event should include all the possible activities that contributed. Here are a few things that AI chatbots can do for marketing beyond the obvious customer support and service: Lead generation and nurturing. What is the potential value of sales to these customers? Data imputation.

A/B testing 117

A/B testing Tradeshows Finance Cross-sell 117

Hubspot

JULY 21, 2015

That is, if you want the leads to keep coming. In other words, when you turn the faucet of money off, leads stop coming out. The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. Visual Content. Gated Assets. Social Media.

Networking 78

Networking Entertainment Promote Lead generation 78

Hubspot

FEBRUARY 23, 2016

Marco's main buyer persona was that facilities manager/IT manager/office manager, so they decided the topic of the new blog would be "general technology," where they'd write blog posts focusing on advice and techniques for using technology in the workplace. They started by creating the blog, which they did using HubSpot.

Tradeshows 53

Tradeshows Promote Launch Technology 53

Cience

NOVEMBER 20, 2019

According to AdStage , 68% of B2B marketers use in-person events for lead generation initiatives. Event Lead Generation. And the reason behind this growth is that B2B marketers know how to leverage events for lead generation. Okay, 68% of marketers use events for lead generation.

Lead generation 40

Lead generation B2B Appointment Campaign 40

Sales Hacker

OCTOBER 21, 2019

I experimented with new sales approaches, distraction management techniques, and how to squeeze more out of a day while still feeling refreshed. Co-Founder & CRO of TradeShow Makeover. It’s a great lead generator. If you practice the techniques outlined in it, then you’ll have an advantage over your competition. .

Sales 99

Sales Up-sell Start-ups Cross-sell 99

Hubspot

MAY 8, 2015

2) The software industry is more likely than other industries to rank inbound marketing techniques like content creation and marketing automation/lead management among their top three marketing investments. What we can see, however, is that software companies are investing more heavily than other industries in inbound techniques.

Tradeshows 78

Tradeshows Click Through Rate Technique Healthcare 78