SBI

MARCH 13, 2020

“In our latest research survey, topping the list of operational improvement goals for sales in 2020 was optimizing lead generation,“ says Jim Dickie, Sales Mastery Co-founder and Research Fellow. Solutions like Zuant’s blend the technology and processes needed to make that happen.”

Follow-up 8

Follow-up Tradeshows CRM Lead generation 8

Martech

SEPTEMBER 25, 2023

Showing an ROI for a tradeshow event should include all the possible activities that contributed. In both kinds of organizations, marketing has a place and can be greatly aided by new technologies. Here are a few things that AI chatbots can do for marketing beyond the obvious customer support and service: Lead generation and nurturing.

A/B testing 117

A/B testing Tradeshows Finance Cross-sell 117

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Because of this, the company attends tradeshows and buys targeted prospect lists of "Directors of IT." This is a good thing!

Tradeshows 78

Tradeshows Campaign Technology Technology 78

Hubspot

JULY 21, 2015

That is, if you want the leads to keep coming. In other words, when you turn the faucet of money off, leads stop coming out. The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. We have the technology.

Networking 78

Networking Entertainment Promote Lead generation 78

Hubspot

FEBRUARY 23, 2016

Well, that's exactly what happened to a technology provider called Marco. Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Step 1: Creating Buyer Personas. Step 3: Creating Calls-to-Action.

Tradeshows 53

Tradeshows Launch Promote Technology 53

SBI

OCTOBER 6, 2019

6 Steps to Double Lead Generation at Your Next Tradeshow It’s no small investment to exhibit at trade shows: Booth cost, logistics, and swag are. Fortune 500 companies trust Deal IQ to negotiate significant savings on technology contracts. In a sea of predictive noise, MORE INFO. Prospect Intelligence.

Tradeshows 36

Tradeshows Negotiate Contract B2B 36

Sales Hacker

APRIL 21, 2022

We started to close some serious enterprise deals with the major players in the technology industry including Slack, Pinterest, Flexport and more. When putting together pricing and packages, there’s a few common pieces of technology that get put into enterprise packages. Most companies will create a special enterprise package.

Cross-sell 103

Cross-sell Legal Contract Price 103

Heinz Marketing

FEBRUARY 20, 2019

In fact, according to ON24’s 2018 Webinar Benchmark Report, 95% of practitioners agree webinars represent a key part of their marketing and lead generation efforts, as well as: 76% reporting webinars enable them to reach more leads. And eight in ten respondents report webinars help lower their cost-per-lead.

Cross-sell 70

Cross-sell Promote Lead generation Presentation 70

Heinz Marketing

FEBRUARY 20, 2019

In fact, according to ON24’s 2018 Webinar Benchmark Report, 95% of practitioners agree webinars represent a key part of their marketing and lead generation efforts, as well as: 76% reporting webinars enable them to reach more leads. And eight in ten respondents report webinars help lower their cost-per-lead.

Cross-sell 63

Cross-sell Promote Lead generation Presentation 63

Pointclear

FEBRUARY 23, 2018

Is it someone who swiped their badge at the tradeshow you attended last month? While all of these scenarios have potential, none could be called a lead. PinPoint™ Platform , our automated solution that helps manage lead generation, qualification and nurturing. Is it the person who signed up for your webinar this week?

Tradeshows 40

Tradeshows Lead generation Clients Represent 40

SBI

FEBRUARY 19, 2020

Since 2018, the number of client set-ups at events has increased 76% – These global events represent tradeshows and conferences all over the world including prestige events such as Web Summit, Lisbon, and Collision in Toronto. Peter created the world’s first web-based CRM system funded by Lucent Technologies in the 1990s.

Clients 20

Clients Tradeshows Growth Follow-up 20

Sales Hacker

OCTOBER 21, 2019

Co-Founder & CRO of TradeShow Makeover. It’s a great lead generator. As far as additional career goals, I would love to serve on the board of a technology company. Technology has the ability to have a massive, positive impact on our world today, and I love the idea that I get to be a part of that. .

Sales 98

Sales Up-sell Start-ups Cross-sell 98

SBI

NOVEMBER 7, 2019

By combining Seismic’s industry leading sales enablement and asset management functionality with Percolate’s content orchestration and campaign planning tools, marketers will have comprehensive control and agility to efficiently align the most compelling and personalized content wherever and whenever the customer interacts with their brand.

Customers 20

Customers Tradeshows Technology Technology 20