ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction.

B2B 120

B2B User Experience B2C E-commerce 120

PandaDoc

NOVEMBER 2, 2022

If you design and execute your strategy correctly, you can significantly improve open and response rates and move from the territory of “This isn’t worth doing, we never get any replies” into the “We just landed another deal and now need to prepare the contract” zone. Do B2B cold emails work?

Objectives and Key Results 97

Objectives and Key Results Negotiate Contract Follow-up 97

Hubspot

JUNE 26, 2018

Lead Generation: Entice your subscribers to provide their personal information in exchange for an asset that they’d find valuable. Include region-specific information when appropriate. Send content that is relevant to your lead’s lifecycle stage. Product Marketing: Promote your products and services. Built-in analytics.

Real Estate 101

Real Estate A/B testing CTR B2C 101

PandaDoc

OCTOBER 3, 2023

For example, an AI tool (like Brandwatch or Amplitude ) identifies a trend: customers in colder regions appreciate the thermostats’ energy-saving features. This insight allows the companies to tailor their marketing campaigns to highlight this feature in those specific regions. The company organized a series of focus group sessions.

Process 52

Process Objectives and Key Results X-functional Sales 52

Hubspot

AUGUST 1, 2018

In fact, in many regions, messaging apps like WeChat and WhatsApp are the primary channel for both personal and professional communication. Conversational marketing can drive lead generation by reaching new audiences on different channels or by giving people a more convenient way to get in touch with support.

Conversion 78

Conversion CRM Cross-sell Technology 78

Hubspot

SEPTEMBER 3, 2020

brand awareness, lead generation, etc.), In a world where folks have more than a billion websites they can potentially land on, you need to make sure yours is designed for usability , how easy your website is to use, and user experience (UX) , how enjoyable it is to interact with your website.

User Experience 101

User Experience UX Price Cross-sell 101

Martech

FEBRUARY 25, 2022

When it comes to lead generation and analytics, the platform includes behavioral targeting, segmentation, predicted demographics, tags and contact profiles, a lookalike audience finder, lead management and an audience dashboard.

E-commerce 115

E-commerce B2C Manufacturing Hospitality 115

SaaStr

DECEMBER 3, 2019

And they have deep conversations, but they’re not UX research conversations. They’re more what’s the general context that you live in and that you operate in on a daily basis. I mean, actually you talk about, Janine, kind of not going into a region cold, I think was the term you used. Jason Green : Yeah.

Up-sell 64

Up-sell Start-ups Cross-sell B2C 64

ConversionXL

APRIL 10, 2018

All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity. Why not skip lead generation altogether, and focus on improving cart conversions instead? Skechers test clearly confirms that for smartphone users, UX beats everything else. In Indonesia, 91%.

E-commerce 110

E-commerce UX Lead generation X-functional 110