Remove Lead generation Remove User Experience Remove UX
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Time on page: The average amount of time users spend on your content pages. Lead generation: The number of leads generated through content offers (e.g., Conversion rate: The percentage of content readers who convert into leads or customers. Website traffic: Social media posts driving users to your website.

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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps. IdeaRocket.

UX 130
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How to Build a User Research Culture

ConversionXL

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. Lead generation sites can expect to double their conversion rates. When should you conduct user research ?

UX 111
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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Usability heuristics are “best practices” for user interface design. That’s an important distinction.

UX 73
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In Defense Of The Popup…

ConversionXL

WPBeginners Experience With Using Popups. WP Beginner is a beginner’s guide to WP and on a normal day they would get 70-80 new subscribers from their different lead generation efforts from around the site. So they tried different lead-gen plugins until they found one that made a significant change to their bottom line.

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

Yes, it will probably make your user experience more persuasive, but your time will be much better spent focusing on identifying your target market , customer development , and data driven traffic acquisition. Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better.

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Microcopy: The Tiny Phrases With An Explosive Impact On Conversions

ConversionXL

Yes, it will probably make your user experience more persuasive, but your time will be much better spent focusing on identifying your target market , customer development , and data driven traffic acquisition. Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better.