Sales Hacker

JANUARY 13, 2021

The OEM is gaining scale, more customers – and giving up higher profit margins that could be obtained by going direct to customers. The critical questions in the got to market (GTM) analysis are: Will the OEM channel cannibalize some of my customers? The number of your customers that are using your software will grow.

GTM 83

GTM Negotiate Profit margin Contract 83

Lead Fuze

JANUARY 1, 2022

This will allow them access to leverage and customer base as well as providing major discounts off list price in exchange for giving up higher profit margins that could be obtained by going direct with customers. The benefits of a larger customer base outweigh the negatives from lower profit margins.

Negotiate 52

Negotiate Profit margin Contract Price 52

Hubspot

OCTOBER 28, 2019

This immediately boosts both revenue and profit, which the company can utilize to expand marketing and distribution, as well as cover R&D costs. When price skimming is their tactic, companies know that their market share will be small to start. It can help create buzz.

Price 45

Price Profit margin B2B Entertainment 45

Salesforce

NOVEMBER 19, 2024

Importance of competitive pricing in business Types of competitive pricing strategies Pros and cons of competitive pricing Steps to developing a competitive pricing strategy Unify sales, finance, and legal on the #1 AI CRM When sales, finance, and legal are disconnected, the customer feels the pain. Learn how Revenue Cloud can help.

Price 52

Price Profit margin Territory Cross-sell 52

Salesforce

MARCH 12, 2024

Pros of competition based pricing Cons of competition based pricing 5 steps to build a competition based pricing strategy What competition based pricing looks like in practice Unify sales, finance, and legal on the #1 AI CRM When sales, finance, and legal are disconnected, the customer feels the pain. Learn how Revenue Cloud can help.

Price 52

Price Profit margin Territory E-commerce 52