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What’s Changed in Product-led Growth with Calendly CMO Patrick Moran

SaaStr

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. PLG, for all its virtues, doesn’t mean that you can skip GTM functions. 2016’s Lesson from Quip.

Growth 115
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

Retail 116
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SPIN Selling: The Ultimate Guide

Hubspot

Explicit needs are specific features or functions. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? Has a problem with X ever negatively impacted your KPIs? Would X make it simpler to achieve [positive event]? How do you do X? The results?

Sell 101
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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. All the deal structure parameters will have a direct impact on value and cost, hence price. CRM application licenses a natural language search technology.

GTM 83
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Model Building from the Ground Up

ConversionXL

If you’re choosing between eating a sandwich or pasta for dinner, you don’t need to model your utility functions and probability of quality outcomes for each option. Projected gold pricing? Volatility of wages, gold prices, equipment, etc., previous offers, comparable plot pricing, etc.)? Labor requirements and costs?

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How to Become an Entrepreneur With No Money or Experience

Hubspot

If you can offer an existing product at a lower price point, better quality, or ideally, both, you'll have plenty of customers. Ask everyone to come prepared to discuss a certain product category or question, such as, "What's your favorite type of X and why?" You're also not legally liable for the corporation's actions.

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Top 10 Learnings about Free Trials with Tomasz Tunguz (Video + Transcript)

SaaStr

In addition, we believe that this data is representative, because if you look at the different kinds of buyers from the respondents, you see it spans everything from operations and marketing to sales and engineering, even down to legal. And on the X-axis, we broke it out by ACV, from zero to five, all the way to 150K.

Contract 101