Remove Legal Remove Price Remove X-functional
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

Retail 116
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Top 7 Pipedrive alternatives for small and midsize businesses

PandaDoc

Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. CRMs can be hard to wrap your head around, as there are a lot of competing platforms in the market and their pricing plans aren’t always easy to compare. Lead generation X ? Social media integration X ? Free version X

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What’s Changed in Product-led Growth with Calendly CMO Patrick Moran

SaaStr

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. PLG, for all its virtues, doesn’t mean that you can skip GTM functions. 2016’s Lesson from Quip.

Growth 89
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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. All the deal structure parameters will have a direct impact on value and cost, hence price. CRM application licenses a natural language search technology.

GTM 80
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Model Building from the Ground Up

ConversionXL

If you’re choosing between eating a sandwich or pasta for dinner, you don’t need to model your utility functions and probability of quality outcomes for each option. Projected gold pricing? Volatility of wages, gold prices, equipment, etc., previous offers, comparable plot pricing, etc.)? Labor requirements and costs?

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Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)

SaaStr

We’re going to talk about matching price to value, and I’m going to share some lessons from my time as both an operator and an investor. I was on the product team and saw this opportunity for us to work more cross functionally across the company and focus heavily on retention and monetization. Hi, everybody.

Price 40
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Adopting artificial intelligence in your sales process

PandaDoc

Agile pricing policy AI can analyze market trends, competitor pricing, and demand fluctuations to suggest dynamic pricing strategies. Dynamic real-time pricing is highly demanding yet heavily labor-intensive and risky in terms of setting the wrong price accidentally. Turbo with API and predefined inputs.

Process 52