Demystifying Sales Enablement: What Is It, Why It Matters, And How To Do It Right
Sales Hacker
APRIL 30, 2018
It’s the orchestration point that aligns the intersecting elements of sales, marketing, customer care, product/brand management, legal, and human resources to improve seller productivity and enhance buyer experience. . Thus, win rates, repeat business, referrals, sales cycles, and customer success improve significantly.
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