article thumbnail

AI in SEO: How to navigate legal challenges and ensure compliance

Search Engine Land

However, integrating AI into marketing strategies inevitably creates legal considerations and new regulations that agencies must carefully navigate. In this article, you’ll discover: How businesses and SEO and media agencies can minimize legal risks of implementing AI-enhanced strategies.

Legal 94
article thumbnail

Google tightens verification for lawyers in Local Services Ads

Search Engine Land

Google is implementing new identity verification requirements for lawyers using Local Services Ads. This change aims to protect both businesses and consumers from impersonation and fraud in legal service advertisements. Who’s affected: Law firms and practices using Local Services Ads. Why we care. Key details.

Service 81
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Google is updating Local Services Ads verification process

Search Engine Land

Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. This is the first of several steps we’ll take this year to improve protection for consumers and advertisers in Local Services Ads.”

Service 97
article thumbnail

New TOS for AI-powered Bing poses legal issues for Microsoft and users

Martech

At the same time it quietly published a new version of the search engine’s terms of service, claiming rights over what goes into and comes out of the AI. Potts Weinstein says claiming rights over the human input is much trickier in legal terms than the company’s control over the AI’s outputs. Why we care. A claim isn’t a fact.

Legal 89
article thumbnail

How To Get Started With Customer Service Automation

Salesforce

Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. Customer service automation isn’t a switch you simply flip. Our guide reveals how high-performing service orgs make it happen. That’s where a service workflow process map comes in.

Service 98
article thumbnail

How to Avoid False Advertising and Misleading Claims with Legal Translation

Sales Pop!

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

Legal 52
article thumbnail

Legal operations: what they are and why your business needs them in 2023

PandaDoc

Considering the high competition in the market and clientele demanding better service at a lower cost, law firms had no choice but to change their business model. Many put legal operations at the top of those changes. What are legal operations? How do you best implement legal ops in your organization?

Legal 52